ITSS 3300
IT and Business
Purpose of Information Systems (IS) – To support decision-making, coordination, control, analysis, and visualization in an organization.
Relationship Between IS & Organizations – Interdependent; organizations shape IS strategies, and IS influences business operations.
Interdependent Nature of Organizational and IS Strategy – IS must align with business goals to optimize efficiency and competitiveness.
How IS Transforms Business:
Automation & operational efficiency.
Data-driven decision-making.
Enhanced customer experience.
Global reach & scalability.
Cost savings & cybersecurity improvements.
Emerging Digital Organization – A business where key processes, assets, and relationships are digitally managed, enabling 24/7 operations and globalization.
Business Objectives of IS:
Operational Excellence – Improves productivity and efficiency.
New Products/Services/Models – Enables innovation and business transformation.
Customer & Supplier Intimacy – Enhances relationships and personalization.
Improved Decision-Making – Supports data-driven strategies.
Competitive Advantage – Optimizes performance and reduces costs.
Survival – Essential for adapting to industry and regulatory changes.
IT and Organizational Strategy
What is IT vs. IS?
IT (Information Technology) – Hardware, software, data, and networking.
IS (Information Systems) – IT + people + processes.
Data vs. Information:
Data – Raw facts.
Information – Processed data with meaning.
Functions of IS:
Input, processing, output, storage, and feedback.
Typical Information Systems:
Transaction Processing Systems (TPS).
Management Information Systems (MIS).
Enterprise Resource Planning (ERP).
Decision Support Systems (DSS).
Business Definition: – An economic system where goods and services are exchanged for money.
Organizational Structure & Culture:
Hierarchical structure.
Separation of business functions.
Organizational processes, politics, and environment.
IT and Organizational Strategy (Contd.)
Impact of IS on Organizational Structure:
Changes in communication, collaboration, and workflow.
Increased automation and efficiency.
Typical IT/IS Organizational Structure:
CIO (Chief Information Officer).
IT Managers, Data Analysts, System Administrators.
Strategy, Tactics, Operations:
Strategy – High-level planning for long-term goals.
Tactics – Medium-term actions to achieve strategic goals.
Operations – Day-to-day processes and execution.
Business Information as an Asset:
Data-driven decisions improve business success.
Information security and management are crucial.
Key Considerations for Technical Strategy:
IT infrastructure, scalability, and cybersecurity.
Business Process and Data Flow
What are Business Processes? – Sequences of tasks that achieve business objectives.
Structured vs. Dynamic Processes:
Structured – Standardized, routine, predictable.
Dynamic – Flexible, adaptive, and knowledge-driven.
How Technology Impacts Business Processes:
Improves efficiency, automation, and integration.
Business Process Modeling (BPMN):
A visual representation of workflows to improve efficiency.
Goals of a Process Model:
Identify inefficiencies, automate processes, and improve decision-making.
Information Silos:
Problem – Isolated systems create inefficiencies.
Solution – Integrated systems like ERP and cloud computing.
Enterprise Applications
Enterprise Application Solutions:
Software designed to integrate and manage business functions.
Business Value of Enterprise Systems:
Improves collaboration, efficiency, and scalability.
ERP (Enterprise Resource Planning) Components:
Centralized data management for HR, finance, supply chain, etc.
Examples of Enterprise Applications:
Accounting & Finance Systems – Track financial health.
Human Resource Systems – Manage employees and payroll.
Supply Chain Systems – Optimize logistics and inventory.
CRM (Customer Relationship Management) – Enhances customer interactions and retention.
Enterprise Applications (Contd.)
Enterprise Application Challenges:
High implementation costs and complexity.
Employee resistance to change.
Future of ERP Systems:
AI-driven analytics, cloud-based ERP, and automation.
Futuristic Trends in ERP Systems:
Blockchain, IoT, and machine learning integration.
E-Commerce
History of E-Commerce:
Growth from early online stores to global marketplaces.
Why is E-Commerce Different?
24/7 availability, global reach, and digital transactions.
Key Concepts in E-Commerce:
Disintermediation – Cutting out middlemen.
Digital Goods – Products delivered electronically.
Types of E-Commerce:
B2B (Business-to-Business).
B2C (Business-to-Consumer).
C2C (Consumer-to-Consumer).
How E-Commerce Makes Money:
Advertising, subscription models, transaction fees.
Cookies & Their Uses:
Track user behavior for personalized experiences.
Social E-Commerce & Social Network Marketing:
Using platforms like Instagram and Facebook for business.
B2B E-Commerce:
Online transactions between businesses.
M-Commerce (Mobile Commerce):
Buying and selling through mobile devices.