AOS2 - DP1 (Prosocial Behaviour)

AOS2 - Social Behaviour and Decision Making

DP1.1: Factors influencing levels of prosocial behavior

What is social behaviour?

  • Social behaviour refers to any behaviour where interaction occurs between two or more people.
  1. Positive social behaviour is pro-social behaviour
  2. Negative social behaviour is anti-social behaviour

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Prosocial behaviour

Any voluntary behaviour intended to help or benefit another person, group or society

  • Situational factors influencing prosocial behaviour   * ==Noticing the situation==     * When individuals are on their own, they are quicker to notice something ‘different’ or unusual than when they are in a group   * ==Interpreting the situation==     * Many situations in which help may be required are ambiguous or unclear and as a result, people cannot always be sure that a helping response is appropriate or required       * The less ambiguous the situation, the more likely help will be offered   * ==Taking responsibility for the situation==

The Bystander Effect

The tendency for individuals to be less likely to help another person in need when other bystanders are present, or believed to be

  • The greater number of bystanders, the less likely any one of them is to help

  • Social Norms

  Standards, or ‘rules’ that govern what people should or shouldn’t do in different social situations   * ==Reciprocity norm==     * Prescribes that we should help others who help us       * To receive without giving in return goes against the reciprocity norm   * ==Social Responsibility norm==

  * Prescribes that we should help those who need help because it is our responsibility to due so   * We are selective in the way we apply this norm     * If someone has not been responsible for bringing about their hardship, we are more likely to help and be generous     * If we believe that someone is in some way responsible for bringing about their own problems, we are less likely to help

==Social Responsibility norm==

 

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