FINAL EXAM ANSWERS: 

Vocab: 

Acetate 

Cold War 

DJ 

Double Stop 

Payola 

Reciprocal arrangement 

Rockabilly 

Starry songs 

Whitened R&B 

Who led anti-communism campaign? - Joseph McCarthy 

US achievements in cold war: 

First country to get man on moon – Neil Armstrong 

Sci fi --> house appliances --> Teenagers drove cars 

New House, New Highways, More Cars 

How did the emergence of Playboy effect American society? 

Made men look at magazines 

How did Barbie dolls effect American society? 

Created a beauty/feminine standard 

Linda brown – brown v board of education 

Rosa parks – refused to give seat to white man on the bus 

So martin Luther king led peaceful protests 

How did promotion of R&B into MPM effect the market  

Radio/TV made MPM, R&B, and C/W genre lines faded 

Teenagers liked R&R because parents hated it (thought it was bad influence, crude, inappropriate) 

1. Teenagers were looking for something against parents 

2. White viewed it as nono influence 

3. Unfortunate misunderstandings(racism) 

What are 2 standard lifestyles of parents? 

• Work work work (work until die, don’t go to college) 

• Financial stability (saved, didn’t spend on art, commodities, etc) 

What are 2 standard lifestyles of parents? 

• Hangout with friends 

• Exclusive slang 

• Spent their parents money 

• Didn't have to work 

2 DJs who expanded r&r influence 

Alan freed 

Dewey phillips 

Artistic style of specific artists; 

Fats domino 

• 12/8 piano rhythm (triplets) 

• Laid back voice 

• Kept it family friendly (didn’t want to scare white people) 

Chuck berry 

• Double stop 

• Performative dancing (duck walk) 

• Mostly sang about daily life of a teenager 

• Kept it family friendly 

Little Richard 

• Crazy 

• Pound the piano 

• Super crazy/performative 

How was chuck berry promoted into music market easily? 

1. Used 1 IV V chords almost exclusively (easy to play) 

2. Catchy phrases/lyrics 

Additionally: Made his voice sound white 

How was little richard promoted into music market? 

1. Cultivated r&r stereotypes 

How did whitened R&B maintain MPM? 

• Clean lyrics 

• White artists covered originally black songs 

• C/W vibe 

• Gospel music vibe (call and response, strong chords) 

What were the 2 segregations happening in the music market? 

1. Black artists were payed flat fee without royalties 

2. Recording companies only published whitened r&b 

Elvis raised where? 

1. Raised in Tupela Mississippi (exposed to western/country ) 

2. Moved to memphis tennessee (exposed to r&b) 

Who promoted elvis presley before stardom? 

Sam phillips 

Elvis struggled to get popular quick because he wasn’t very experienced 

What made sam phillips a good producer? 

• Patient 

• Good at spotting talent 

What song made elvis popular? 

“that’s all right mama” 

That's all right mama made colonel parker  

Why did sam phillips sell elvis’s contract to RCA Victor? 

• Expensive to have to front all the costs 

• Sam phillips needed cash 

• Sun Records (indie recording) was not strong enough to support popularity/scale 

What musical genre did elvis cultivate? 

Rockabilly 

What musical elements did rockabilly have? 

Sam phillips used reverb and slap back echo 

Travis  

• Travis picking (one note at a time( 

• Double stop (two strings at a time) 

How did elvis’s music change after army? 

• Stopped being bad boy 

• More operatic/polished 

• Patriotic 

• More sad/less excitable 

Who are 2 artists that copied elvis’s style 

Carl perkins 

Johnny cash 

Jerry lee lewis 

Gene vincent 

Edie chochran 

Brenda lee 

Janice martin 

Wanda jackson 

Who became the next elvis presley? 

Buddy holly  

What was buddy holly’s band? 

The crickets 

What ended r&r? 

Payola scandal 

Payola investigation: 

Doing under the table agreements 

Not technically illegal 

Charts being manipulated 

IRS was mad & check tax forms 

Djs fired 

Who were the top profiles? 

Alan freed 

Dick clark 

2 things First wave of R&r misfortune? 

• 1957 little richard became 7^th adventist pastor 

• 1957 elvis recieved draft notice 

• 1958 jerry lee lewis marriage scandal with 13yo cousin 

• 1959 buddy holly died in plane crash 

• 1959 chuck berry violated mann act 

How did the misfortunes effect parent generation? 

Parents hated r&r again because of scandals