Presentation+3+-+E-Commerce%2C+M-Commerce+and+Social+Media

1. Introduction to Information Systems / Technology

Course: MOIS305Instructor: Nahed A. AzabSchool: School of Business, Department of ManagementTopics Covered:

  • E-Commerce

  • M-Commerce

  • Social Media

2. Overview of E-Commerce

  • Definition of E-Commerce:

    • Buying, selling, or exchanging products/services over the internet.

  • E-Commerce vs. E-Business:

    • E-commerce focuses on transactions; e-business encompasses broader business processes via the internet.

  • Types of E-Commerce Organizations:

    • Brick-and-mortar: Traditional businesses operating offline.

    • Pure-play: Businesses operating only online.

    • Click-and-mortar: Hybrid organizations with both online and offline operations.

  • Categories of E-Commerce:

    • Merchant Companies:

      • Business-to-Consumer (B2C)

      • Business-to-Business (B2B)

      • Business-to-Government (B2G)

    • Non-Merchant Companies:

      • Auctions

      • Clearinghouses

      • Exchanges

3. Internet Penetration and Usage Statistics

  • Global Internet Users:

    • Current Statistics: 5.35 billion users, expected 7.9 billion by 2029.

    • Average Daily Online Time: 7 hours.

    • Predominance of mobile internet users: 4.32 billion.

4. Impact of E-Commerce on Different Industries

  • Travel Industry:

    • Expedia's growth from $15.34 billion in 2005 to $72.43 billion in 2013.

  • Retail Sector:

    • Consumers utilized shopping apps for 18 billion hours globally in 2018.

    • Top Retail Websites:

      • Amazon, eBay, Etsy, T-Mobile, Home Depot.

      • Amazon’s revenue grew to $347.946 billion in 2020.

  • Top Selling Products:

    • Categories include books, electronics, clothing, health products, and more.

5. E-Commerce Trends and Consumer Behavior

  • Mobile and Social Media Influence:

    • 80% of shoppers use mobile devices in physical stores.

    • 65% of mobile users have made purchases based on influencer recommendations.

  • Omni-Channel Experience:

    • Integration of shopping across different platforms enhances customer interaction.

6. Economic Factors Affecting E-Commerce Adoption

  • Challenges:

    • Channel conflicts with traditional retailers.

    • Price conflicts arising from transparent online pricing.

    • Increased logistical and customer service costs.

7. Benefits of E-Commerce

  • For Organizations:

    • Global reach, cost reductions, improved customer relationships, and innovative capabilities.

  • For Consumers:

    • Convenience, greater selection, competitive pricing, and the ability to compare products easily.

  • For Society:

    • Enhanced living standards and the closing of the digital divide.

8. Limitations and Challenges of E-Commerce

  • Technical Issues:

    • Security concerns and the need for universal standards remain significant barriers.

  • Resistance to Change:

    • Businesses may be slow to adapt to new technologies and shifting consumer behaviors.

9. Future of E-Commerce

  • Key Trends:

    • Growth in mobile commerce and social media shopping.

    • Emergence of personalization and customer engagement strategies.

    • Development of new technologies like IoT and AR enhancing user experiences.

  • M-Commerce:

    • Expected sales growth to $3.44 trillion by 2027 with increased usage of location-based services.

10. Social Media Landscape

  • Impact of Social Media on E-Commerce:

    • Increases social capital and connection with audiences.

    • Revenue generation through advertising and user-generated content.

  • Emerging Trends:

    • Rise of video content, influencer marketing, and direct purchasing through social platforms.