Marketing Study Guide Chp 2
The amount of money remaining from revenues after all expenses are paid - Profit
The study of how goods and services are produced, distributed, and consumed - Economics
The possibility of financial gain or loss or personal injury - Risk
A report developed to predict the expenses to be incurred and revenues to be received - Forecast
The business is legally responsible for damages - Liable
Involves preventing, reducing, or lessening the negative impacts of risk - Risk Management
The income that is distributed to investors- ROI (Return on Investment)
A system of deciding what is right or wrong in a reasoned and impartial manner - Ethics
The amount of satisfaction a person receives from the consumption of a particular product or service - Economic Utility
A financial statement that shows a company’s assets, liabilities, and net worth at a specific point in time - Balance Sheet
A plan for how available funds will be spent -Budget
Shows revenues and expenses for a specific period of time reveals company’s profit or loss - Income Statement
High standards of rules and guidelines - Principles
Making decisions to use resources in ways that result in the greatest profit - Profit Motive
Macroeconomics - the study of the economics of the entire society
Microeconomics- the study of the relationships between individual consumers and producers
form utility - when the physical characteristics of a product or service are improved
time utility- making the product or service available when the customer wants it
place utility - the product is available where it is wanted
possession utility - the product or service is available at an affordable price and easily obtainable
Natural Risk- Weather, Natural Disasters
Human Risk - Employees being bad
Economic Risk- Loss of money
Gain Or Loss Risk- (speculative risk)- There is a chance of loss or gain
Controllable Risk- It can be controlled or prevented (Opposite:Uncontrollable risk)
Insurable Risk- When you are prepared for risk or losses and you can estimate and save money.
Risk Avoidance- When you avoid risky situations from happening
Risk Insurance- Having money or other financial ways to plan for a future risk that may happen.
Risk Transfer- When you transfer a risk to another company. If someone gets hurt of something
bad might happen, the risk will go to others
Risk Retention- Setting aside funds to help predict and loosen the loss of a risk in the future.
The amount of money remaining from revenues after all expenses are paid - Profit
The study of how goods and services are produced, distributed, and consumed - Economics
The possibility of financial gain or loss or personal injury - Risk
A report developed to predict the expenses to be incurred and revenues to be received - Forecast
The business is legally responsible for damages - Liable
Involves preventing, reducing, or lessening the negative impacts of risk - Risk Management
The income that is distributed to investors- ROI (Return on Investment)
A system of deciding what is right or wrong in a reasoned and impartial manner - Ethics
The amount of satisfaction a person receives from the consumption of a particular product or service - Economic Utility
A financial statement that shows a company’s assets, liabilities, and net worth at a specific point in time - Balance Sheet
A plan for how available funds will be spent -Budget
Shows revenues and expenses for a specific period of time reveals company’s profit or loss - Income Statement
High standards of rules and guidelines - Principles
Making decisions to use resources in ways that result in the greatest profit - Profit Motive
Macroeconomics - the study of the economics of the entire society
Microeconomics- the study of the relationships between individual consumers and producers
form utility - when the physical characteristics of a product or service are improved
time utility- making the product or service available when the customer wants it
place utility - the product is available where it is wanted
possession utility - the product or service is available at an affordable price and easily obtainable
Natural Risk- Weather, Natural Disasters
Human Risk - Employees being bad
Economic Risk- Loss of money
Gain Or Loss Risk- (speculative risk)- There is a chance of loss or gain
Controllable Risk- It can be controlled or prevented (Opposite:Uncontrollable risk)
Insurable Risk- When you are prepared for risk or losses and you can estimate and save money.
Risk Avoidance- When you avoid risky situations from happening
Risk Insurance- Having money or other financial ways to plan for a future risk that may happen.
Risk Transfer- When you transfer a risk to another company. If someone gets hurt of something
bad might happen, the risk will go to others
Risk Retention- Setting aside funds to help predict and loosen the loss of a risk in the future.