CMO Power Pitch 2:

STP:

Segmentation: divide broad market into groups of consumers (similar needs, characteristics, or behaviors) (who could we serve)

Targeting: select the specific segment(s) the company wants to serve (who will we focus on?)

Positioning: create a distinctive place in the target consumer’s mind relative to the competitors (what do you want them to feel/think about us?)

DoorDash: targets gamers using advertisements targeted at them, sponsoring gaming events, partnering with popular restaurant brands during livestreamed events all of which helped DoorDash increase order frequency

How can Uber do what DoorDash did? What customer segment should they target?