Lecture 1: Quantitative UX Research

Google Analytics, Usability Testing, Python Analytics

Marketing data analytics: the buisness portion (perspective) of ux data analytics

Usability Metrics

• Completion Duration (for task completion)

  • How long did this group of people take to complete the task? And why

• Error: user wants to do something but does the wrong thing

• Satisfaction: happiness level of the whole experience

• Efficiency: time-based efficiency formula

• Learnability

• Memorability

UX Quanitative Research Process

• Planning

  • User Needs

  • Pain points

• Early Development

  • Assess Plans

  • And Prototypes

• Late Development

  • Usability Testing

• After Release

  • Satisfaction

  • Actual Usage

Main Tools: Calculating Correlation and Linear Regression

What is intelligence?

Internal and External Memory

4 main types of memory: Episodic, Semantic, Procedural, Prospective

What are the four stages of product development in

Planning,

Ability to learn and adapt to different enviornemtn

VTA

Amygdala

User Experience Project

UTD Website

Navigating to the degree plan for Applied Cognition and Neuroscience

Task Completion Metric

• Go to the UTD Website and find the degree plan for the masters Applied Cognition and Neuroscience and goes to the Course Requirements section

Duration: how long it takes the user to complete the task

Familiarity: if the user has previous experience with the UTD website

HEART FRAMEWORK:

• TASK SUCCESS: whether they complete the take or not, yes or no, 0 or 1

• ENGAGEMENT: how long it takes them to use to product