Theories of Consumption Function
Overview of Consumption Theories
Consumer spending accounts for 50% to 70% of total aggregate spending in most world economies. The four fundamental macroeconomic theories of consumption are:
- Absolute Income Hypothesis (John Maynard Keynes, 1936)
- Relative Income Hypothesis (James Duesenberry, 1948)
- Permanent Income Hypothesis (Milton Friedman, 1957)
- Life Cycle Hypothesis (Franco Modigliani, 1986)
Absolute Income Hypothesis
Formulated by John Maynard Keynes based on the Psychological Law of Consumption, this hypothesis states that current consumption spending is a stable function of current disposable income.
Formula and Key Relationships
Where:
- = consumer spending
- = autonomous consumption
- = marginal propensity to consume ()
- = real disposable income
Key constraints: and .
Core Propositions
- Aggregate consumption increases with aggregate income, but by a smaller amount ().
- Any increase in income is split between consumption expenditure and saving.
- An increase in aggregate income leads to an increase in both consumption and savings.

Multiplier and Macroeconomic Implications
- Refutes Say's Law because .
- Explains underemployment equilibrium and the decline in the marginal efficiency of capital (MEC).
- Accounts for over-saving gaps, trade cycle turning points, and secular stagnation.
- Demonstrates the necessity of state intervention to boost aggregate demand during economic downturns.
Permanent Income Hypothesis
Formulated by Milton Friedman in 1957 to reconcile short-run and long-run empirical data. It posits that consumption depends on permanent income rather than current absolute income.
Income and Consumption Components
- Measured Income: (where is permanent income and is transitory income)
- Measured Consumption: (where is permanent consumption and is transitory consumption)
- Function: (where )

In the short run, , reproducing a Keynesian-type function. In the long run, average transitory components equal zero (), yielding a proportional relationship where .
Relative Income Hypothesis
Developed by James Duesenberry in 1948, this hypothesis asserts that individual consumption is determined by relative standing in income distribution and past income history.
Key Hypotheses
- Demonstration Effect: Households emulate the consumption standards of higher-income neighbours ("keeping up with the Joneses").
- Past Peak Income Hypothesis: Consumption behavior is habitual ().

The Ratchet Effect
When income declines, households resist lowering their accustomed consumption standards, raising the . As income recovers, consumption grows slowly until reaching the previous peak. Thus, short-run consumption is non-proportional (), but long-run consumption is proportional ().
Life-Cycle Hypothesis
Developed by Franco Modigliani in 1957, this hypothesis states that individuals plan spending to smooth consumption over their entire lifespan.
Behavioral Stages
- Youth/Student: Borrowing to fund education.
- Working Life (Ages 20 to 65): Paying off debt and saving for retirement.
- Retirement: Dis-saving and running down accumulated wealth.
Mathematical Formulation
Or for the aggregate economy:
Where:
- = consumption
- = wealth
- = remaining working years until retirement
- = income
- = remaining lifespan years

Consumption Function in Underdeveloped Economies
Underdeveloped economies exhibit distinct features that limit classical Keynesian policies:
- Unusually high and (sometimes ) and low due to unfulfilled basic needs and low income levels.
- High income elasticity of demand for food (near unity).
- Increased income expands demand for self-consumption, causing a drop in marketable surplus and inducing an inflationary spiral if government expenditure expands demand.
- Demonstration effects cause consumption of luxury goods prior to attaining self-sustained growth (Rostow's 'take off').
- A small rich elite often dissipates savings on imported luxury goods rather than productive investment.
Questions & Discussion
- Critically examine the relative income hypothesis of consumption behaviour.
- Outline the main features of the permanent income hypothesis and state its implication for fiscal policy.
- a) Explain briefly any four (4) Keynesian theories of consumption. b) Which one can you recommend for Nigeria and why?