6 - Advertising Lanscape

  • traditional forms of advertising are now equivalent to the walking dead — they compete against the digital methods

  • trad media sources will need to find ways to survive in the market and one solution is integrating soc med

  • public relations

  • personal selling - one to one basis

  • what is your message?

  • 76% believe companies dont tell the truth

    • consumers stopped listening to false advertising

  • steepled includes ethicl nd demographic

  • STEEPLED FACTORS

    • social

    • technological

    • economics

    • environmental

  • How to use STEEPLED

  • STEEPLE analysis

  • macroenvironment - conditions in the economy

  • microenvironment - company

  • product labelling and safety - legal

  • lifestyle choices - socio cultural

  • educational level - socio cultural

  • child labor - legal

  • freedom of press - political

  • safe waste disposal - environmental