[OCT 7] POSITIONING: WINNING THE BATTLE FOR THE MIND

• Positioning is what you do to the mind - more on the perception

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1. Affordable fashion - YOTO shoes

2. Filipino fashion - Tala

3. Sportswear - Nike

4. Luxury - Chevrolet

5. Sustainable brand - Human Nature

The strongest brands own one clear word, idea, or emotion in your mind

• Power of Perception - consumers don’t buy products—they buy meanings

• Positioning is not what the brands say, its what the customers say

Adidas and Puma’s owners r brothers wow

• Gucci

• Dior

• Uniqlo

• Penshoppe

Positioning pitfalls - if your audience cant describe you in 1 sentence, you’re cooked

• too broad

• confusing

• copycat

Branding is consistency, Positioning is clarity.