IB Business
Topic 1: Introduction to Business management
Chapter 1 - Unit 1.1 What is a business? ………………………………………………………… 11
Chapter 2 - Unit 1.2 Types of business entities ……………………………………………………. 21
Chapter 3 - Unit 1.3 Business objectives ………………………………………………………… 39
Chapter 4 - Unit 1.4 Stakeholders …………………………………………………………….. 53
Chapter 5 - Unit 1.5 Growth and evolution ……………………………………………………… 65
Chapter 6 - Unit 1.6 Multinational companies (MNCs) …………………………………………….. 89
Topic 3: Finance and accounts
Chapter 14 - Unit 3.1 Introduction to finance …………………………………………………… 221
Chapter 15 - Unit 3.2 Sources of finance ……………………………………………………….. 225
Chapter 16 - Unit 3.3 Costs and revenues ………………………………………………………. 237
Chapter 17 - Unit 3.4 Final accounts ………………………………………………………….. 249
Chapter 18 - Unit 3.5 Profitability and liquidity ratio analysis ………………………………………. 273
Chapter 19 - Unit 3.6 Debt/Equity ratio analysis (HL only) ………………………………………… 287
Chapter 20 - Unit 3.7 Cash flow ……………………………………………………………… 299
Chapter 21 - Unit 3.8 Investment appraisal …………………………………………………….. 315
Chapter 22 - Unit 3.9 Budgets (HL only) ………………………………………………………. 329
Topic 4: Marketing
Chapter 23 - Unit 4.1 The Role of Marketing ……………………………………………………. 341
Chapter 24 - Unit 4.2 Marketing Planning……………………………………………………… 353
Chapter 25 - Unit 4.3 Sales Forecasting (HL only) ………………………………………………… 371
Chapter 26 - Unit 4.4 Market research ………………………………………………………… 377
Chapter 27 - Unit 4.5a The 7 Ps of the marketing mix - Product …………………………………….. 393
Chapter 28 - Unit 4.5b The 7 Ps of the marketing mix - Price ……………………………………….. 411
Chapter 29 - Unit 4.5c The 7 Ps of the marketing mix - Promotion …………………………………… 425
Chapter 30 - Unit 4.5d The 7 Ps of the marketing mix - Place ……………………………………….. 443
Chapter 31 - Unit 4.5e The 7 Ps of the marketing mix - People ………………………………………. 453
Chapter 32 - Unit 4.5f The 7 Ps of the marketing mix - Processes ……………………………………. 457
Chapter 33 - Unit 4.5g The 7 Ps of the marketing mix - Physical evidence ……………………………… 461
Chapter 34 - Unit 4.6 International marketing (HL only) ………………………………………….. 465