gmgt class 8
Overview of the Business World
Introduction to the course and its purpose
Target audience: Students enrolled in Asperger focus
Aims of the course: Exploration of business majors, understanding business functions, and addressing global issues
Disclaimer: Not designed as a booster class for those unsure of their choices.
Choice of Major in Business
Students will choose from various majors: Supply Chain Management, Accounting, Finance, Marketing, Operations Management.
Outline of upcoming lectures covering each major with an in-depth analysis of relevant global issues, such as:
Supply chain disruptions related to COVID-19
Globalization and its impacts on supply chains.
Functions of Business
Various functions within the business world
Key disciplines to be covered:
Human Resources
Finance
Accounting
Supply Chain Management
Operations Management
Marketing
Discussion of value chains: The transformation of inputs into outputs and addressing societal needs.
Note on Diversity in Business Studies
Acknowledgement of the multitude of approaches to studying business.
Emphasis that this framework is one perspective among many.
Domains of Management
Overview of Management Roles
Role of managers involves:
Managing People: Essential component of the managerial role; driven by shared goals (usually profit-oriented).
Managing Money: Historical significance traced back to Aristotle's concept of "Chrematistics."
Critical view of money as a means for exploitation vs. today’s acceptance of profit motivation in business management.
Managing External Relationships: With globalization, management extends to inter-firm relationships and partnerships.
Example from consulting experience: Creating proposals for clients and leveraging external partnerships to meet requirements.
Understanding Firms and Value Chains
Functions of a firm illustrated through Henry Ford’s automobile production process:
Acquiring raw inputs (steel, plastics) from markets.
Production processes involving conversion of raw materials into finished products (automobiles).
Challenges in marketing and distributing finished products.
Explanation of the Value Chain:
Concept reflecting sequential activities that add value to products from inputs to outputs.
Inputs: Resources acquired for production.
Conversion: Value-added processes turning inputs into marketable products.
Outputs: Strategies for selling products and customer service post-sale.
Limitations of Traditional Value Chain Model
Traditional linear view of the value chain does not account for interrelationships between processes.
Introduction of the Value Loop:
Allows for reverse flows of information and the impact of outputs on inputs.
Recognizes external influences: sociocultural, natural, political/legal, economic, and technological environments.
This broader view encapsulates how firms interact with and affect their environments.
The Role of Business Majors
Overview of business majors:
Accounting: Focus on measuring and reporting financial transactions.
Finance: About raising funds, effective allocation of resources, and profit distribution.
Marketing: Centers around the 4 P's: Product, Price, Place, and Promotion.
Supply Chain Management: Deals with logistics, procurement, and relationship management.
Operations Management: Concerned with the efficiency of production processes and value addition.
Human Resource Management (HR): Involves finding talent, remuneration strategies, training, and handling employee relations.
Detailed Insights into Majors
Human Resource Management:
Focus on competencies required by firms (e.g. skills needed in production roles).
Responsibility involves hiring, training, compensation structures (e.g. commission, bonuses, equity).
Promotion pathways: Aligning employee performance to firm goals while mitigating competitive cutthroat cultures.
Finance Focus:
Raising capital from external sources and effective spending to generate returns.
Distribution of profits back to investors is a crucial decision-making area.
Accounting vs. Finance:
Accounting measures transactions affecting financial positions, produces financial statements, and informs decision-making.