Social influence: the direct effects that words, actions of others have on our own thoughts, feelings, behaviors
Construal: the way people perceive, comprehend, and interpret the social world
Fundamental attribution error: tendency to explain others behavior in terms of personality and not situation
Behaviorism: in order to understand behavior, we should look at the reinforcing properties of the environment
Gestalt psychology: we should study the way things are subjectively perceived as a whole, as opposed to an objective sum of parts
b=f(p,e): behavior is a function of personality and environment
Naive realism: construal w conviction that we perceive things exactly as they are without any bias
Self esteem motive: the need to protect self esteem
Social cognition motive: the need to be accurate
Social cognition: how people select, interpret, remember, and use information to make judgements and decisions
Ethnography: researchers attempt to understand a group by experiencing it from the inside without preconceived notions
Archival analysis: researchers study the accumulated documents to understand a group
Extraneous variable: variable that accounts for correlation between two variables
Internal validity v external validity: keeping everything expect the independent variable the same v being able to generalize findings of the study to an entire population
Replications: ultimate test of external validity
Basic v applied research: research done to find answers v research done to find solutions
Availabilty v representative heuristic: how quickly something comes to mind v how it fits into a categorization of a sample
Attribution theory: explains how people assign causes to behaviors
Covariation model: harold kelley’s model on how people make attributions depending on consensus, consistency, and distinctiveness
Bias blind spot: belief that others are more susceptible to attribution errors than us
Independent vs interdependent view of self: defining ourselves either in terms of our own thoughts and feelings or in terms of our relationship with others
Self awareness theory: when we look inwards, we compare our actions to our morals
Causal theories: theories of what causes our own behavior
Self perception theory: when feelings are ambiguous, we look to our behaviors to understand ourselves
Two factor theory of emotion: we first experience physiological arousal, then we find a cognitive explanation
Implementation intentions: specific plans on when, how, and where to complete goals
Impression management: controlling how we are perceived by others
Theory of planned behavior: planned behavior can be predicted by intention, which is made up of three components (specificity of attitude, subjective norms, and perceived behavioral control)
Yale attitude change approach: who, what, to whom
Elaboration likelihood model: central v peripheral route to persuasion
Heuristic systematic model of persuasion: when taking the peripheral route, people use emotional heuristics (feel good = yes, feel bad = no)
Reactance theory: when people feel their freedom is being threatened, they resist against persuasive messages and the undesired behavior occurs at a higher rate
Three ways to reduce dissonance: change behavior, change attitude, add new cognition
External v internal justification: reducing cognitive dissonance by justifying using situation and environment vs changing ones inner beliefs
Insufficient punishment: dissonance aroused when individuals lack sufficient external justification for resisting temptations, leading to devaluation of temptation
Hypocrisy induction: creating dissonance by having students aware of a certain behavior, then of their conflicting attitude, to create change in behavior
Self affirmation theory: idea that people can reduce threats to self esteem with certain topics by reassuring themselves in other areas
Self evaluation maintenance theory: people experience dissonance in a relationship if we are close to the person, they are outperforming us, and the task is central to our self esteem
Social impact theory: idea that conforming to normative influence depends on group’s importance, immediacy, and number of people in the group
Idiosyncracy credits: conforming to group norms over time allows an individual to deviate from the norm from time to time
Injunctive v descriptive norms: how people perceive others will react towards an action with their attitude v their actual actions
“Boomerang effect”: there are individuals who perform behaviors above average and those who perform behaviors below average; those who receive messages and are below average might be tempted to engage in behavior MORE
Consonant cognitions: come up with rationalizations, often easiest route
Low balling v foot in the door: withholding information to get people to agree v asking two separate favors with the second being more likely to get the person to say yes
Social facilitation v social loafing: tendency for individuals to do worse/ better when perceived by others v tendency to do worse when feeling loss of individuality
Coordination loss v process loss: group effort being worse than individual effort due to deindividuation v problem solving inhibited due to group
Transactive memory: combined memory of group more efficient than memory of individuals
Contingency theory of leadership: idea that leadership effectiveness depends on how task or relationship oriented the leader is, and amount of control leader has over group
Social exchange theory: everything we do is to maximize rewards and minimize costs
Empathy altruism hypothesis: when we feel empathy for another person, we will attempt to help that person for purely altruistic reasons, regardless of what we have to gain
Bystander intervention decision tree: five steps that describe how people decide whether to intervene in an emergency (notice, interpret, assume responsibility, know how to help, decide to implement help)
Implicit association test: measures speed of people’s positive and negative associations with target groups to measure implicit prejudice
Social identity threat: threat elicited when people perceive themselves as being representative members of a group instead of their own individual, reducing cognitive resources and impeding ability to do well
Social identity theory: part of person's self concept is based on identification with a certain group
Ethnocentrism: belief that one’s own culture is superior to others
Ingroup bias v outgroup homogeneity: preference for members of own group v overestimating likeness of outgroup
Realistic conflict theory: limited resources lead to conflict between groups, leading to prejudice and discrimination
Contact hypothesis and extended contact effect: knowing members of outgroup decreases prejudice, and simply knowing a member of ingroup has contact with a member of outgroup also decreases prejudice
4 conditions to reduce prejudice: equal status, common goal, intergroup cooperation, supported by law or social norms
Expectancy confirmation: expectations from stereotypes are not necessarily valid in and of themselves, people will tend to seek out confirmatory evidence
Hostile sexism v benevolent sexism: traditional v beliefs that women are “less than” disguised by positive attributes