Prototyping to Influence - Key Points

• Chi Chi Lin (Instagram) emphasizes prototyping to influence product strategy.

• Instagram values quality designs and quick iterations.

• Prototyping shapes decisions.

The Power of Influence

• Designers influence what, how, and why products are built.

• Influence persuades reconsideration.

• Prototypes shape outcomes without authority.

• Prototypes should be real enough to react to.

• Goal: assess idea potential.

Three Ways Prototypes Shape Shift to Achieve Influence

1. Spark Joy

2. Alignment Builders

3. Conversation Starters