Study Notes on Persuasive Campaign Models and Speech Topics

Introduction to Persuasive Campaign Model

  • Importance of Knowing for the Test
    • The persuasive campaign model is a critical topic on the upcoming test.
    • Students are encouraged to take diligent notes during lectures for comprehensive understanding.

Categories of Worthy Speech Topics

  • Defining a Worthy Speech Topic

    • Key inquiry: What constitutes a worthy speech topic?
    • Instructor's preference for students to create personal examples rather than relying on predefined ones.

  • Categories for Worthy Speech Topics

    • Proximity:
    • Defined as events or issues occurring close to campus or where students live/work that impact the community.
    • Example: Campus shooting incident at Montclair State University in 2008, leading to a student’s persuasive speech advocating for enhanced campus security.
      • Relevant concerns regarding safety that affect student attendance and community anxiety.
    • Prominence:
    • Relates to celebrities or public figures who dominate headlines, even for trivial matters.
    • Example: Coverage of Janet Jackson's personal life overshadowing more significant news, illustrating societal focus on celebrity culture.
      • Historical example from 1996 involving Bill Clinton’s cold during a speech, diverting attention from Al Gore's environmental initiatives.
    • Relevance:
    • Assurance that the topic has a direct impact or significance to the audience.
    • Examples include managing student loan debt or ensuring safety on college campuses.
    • Human Interest:
    • Focused on people who have made significant, positive societal impacts without widespread recognition.
    • Example: Charlene Hunter-Gault and Hamilton Holmes, who advanced desegregation efforts at the University of Georgia in 1963.

Core Concepts Related to Media Literacy

  • Importance of Media Literacy in Research
    • Automaticity: Refers to uncritical consumption of media that can lead to dangerous consequences in research abilities for speech topics.
    • Traps of Automaticity: Students are expected to recognize and avoid these traps in their work.
  • Four-Step Formula for Speech Development
    • Essential elements include:
    1. Topic
    2. General Purpose
    3. Specific Purpose
    4. Thesis Statement

Speech Anxiety Types

  • Types of Speech Anxiety
    • Pre-preparation Anxiety: Stress felt at the idea of delivering a speech.
    • Preparation Anxiety: Stress when researching, particularly when information is insufficient or overwhelming.
    • Pre-performance Anxiety: Nerves encountered right before the speech.
    • Performance Anxiety: Nervousness felt during the actual delivery of the speech.
    • Post-performance Anxiety: Concern about not mentioning crucial points during the speech.

Career Path and Workplace Socialization

  • Stages of Workplace Communication
    • Anticipatory Stage: Pre-employment research on the company and potential interviewers.
    • Assimilation Stage: Acclimatization to a new role, emphasizing communication—both verbal and nonverbal.
    • Exit Stage: How to communicate during departure, including resignation and request for recommendations.

Types of Workplace Dissent

  • Upward Dissent:
    • Constructive complaints made to supervisors with proposed solutions.
  • Latin Dissent:
    • Negative gossiping about workplace decisions without solutions, which can foster a toxic environment.
  • Displaced Dissent:
    • Complaining outside the workplace with minimal risk of information returning to the workplace.

Exam Preparation and Test Format

  • Expectations regarding study materials and lecture notes.
  • Clarification on exam details, including formats and open-note policies.

Persuasive Campaign Models

  • Overview of Models
    • Yale Model: Promotion of oneself for job roles; focuses on elements such as identification, legitimacy, and participation.
    • Hard to Affect Model: Promotion of a product through stages including awareness, liking, and purchasing.
    • Diffusion of Innovation: Promotion of ideas or ideologies. Includes strategies for gaining internal approval and eventual market adoption.

Concluding Remarks

  • Importance of being well-prepared for interviews, knowing how to communicate skills and experiences effectively.
  • Encouragement for students to relate their coursework to real-world applications and experiences in job settings.

Final Instructions

  • Time allocation for completing speeches and subsequent exams.
  • Anticipation for the next class session leading up to final presentations and examination tasks.