Economic Growth (GDP)
What does it do?
It measures the value of all economic activity
Includes consumer spending, business investment and government spending
The economy is growing if GDP is rising; the economy is contracting if GDP falls
% Change in GDP is known as the rate of Economic Growth
What is the ‘Business Cycle’?
The sequence of slump, recovery, boom and recession
The regular pattern of ‘ups and downs’ in the economy
Measured by changes in the GDP from one quarter to the next
This is sometimes called the ‘Economic Cycle’
Typical Shape of the Business Cycle:
Boom
Recession
Slump
Recovery
Boom
What is a Boom?
A period characterised by high levels of consumer demand, business confidence, profits and investment at the same time as rising costs, increasing prices and full capacity
What is the Recession?
It is a significant decline in real economic activity spread across the economy, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production, and wholesale and retail sales
What is the Slump?
It is a prolonged period of declining GDP - very weak consumer spending and business investment; many business failures; rapidly rising unemployment; prices may start falling (deflation)
What is the Recovery?
When real national output picks up from the trough reached at the low point of the recession
Causes of the business cycle:
Changes in general Business Confidence: affects investment levels, particularly in Fixed Assets
Stock or Inventory Building during a "Boom" period followed by DE-Stocking when confidence subsides
Irregular pattern of expenditure on consumer durables
Levels of Confidence in the Financial and Banking sectors
Geopolitical events that interrupt the Business Cycle: eg. Wars, Pandemics, changes in political regimes
Business Confidence:
A vital influence on whether companies invest and adopt policies aligned with growth
Optimism is contagious
If individual companies believe their market will continue to expand the decisions to invest and develop new products will appear more rational and less risky
Governments aim to encourage positive news about the economy in order to support business confidence
Factors influencing economic growth:
Exploit natural resources
Availability of highly-skilled workforce: education and training as a national resource
Increasing Investment in new capital equipment and advanced technology
How competitive is a country's economy compared to other nations?
Government Policies that promote investment, skills, and technology
What are the key points for Business Decision Making if economic growth is happening?
Impact on Sales: Income levels are rising. Price Elasticity and Income Elasticity of Demand need to be considered here. Does the Product Portfolio need to be wider?
Impact on Corporate Profits: Is there scope for Price increases?
Impact on Investment levels: New plant, new premises. But remember that in times of growth, resources may become more expensive
Impact on Employment: Can the existing workforce cope with extra demand? Are there short-term and longer-term?