BTEC National Business | Exam Support Live | Unit 2 - Using the Research Pack for Activity One
Overview of Unit 2
Part A Changes
Scheduled for January 12th, two-hour session.
All students receive same research pack one day before the exam.
Annotations allowed on the research pack.
Students can prepare two A4 pages of notes to take away for further study.
Independent work required; no group work permitted.
Research Pack Details
Contains market information: size, key trends, major competitors.
Includes external influences useful for PESTLE and SWOT analysis.
Sample marketing campaigns showcased within the pack.
Primary market research included for analysis of reliability and validity.
Media campaign costs provided to assist in marketing plan development.
Part B Remains Unchanged
Academic Focus
Activity 1: Emphasis on rationale, marketing aims, and justification of chosen option.
Activity 2 (Next Week): Development of the marketing plan and budget; integration of case study context.
Expected Grades
Important Reminders