BTEC National Business | Exam Support Live | Unit 2 - Using the Research Pack for Activity One

Overview of Unit 2

• Two parts: Part A and Part B

Part A Changes

• Scheduled for January 12th, two-hour session.

• All students receive same research pack one day before the exam.

• Annotations allowed on the research pack.

• Students can prepare two A4 pages of notes to take away for further study.

• Independent work required; no group work permitted.

Research Pack Details

• Contains market information: size, key trends, major competitors.

• Includes external influences useful for PESTLE and SWOT analysis.

• Sample marketing campaigns showcased within the pack.

• Primary market research included for analysis of reliability and validity.

• Media campaign costs provided to assist in marketing plan development.

Part B Remains Unchanged

• Consists of context hooks—key information about the business for justification of marketing decisions.

• Includes a summary of Part A's market information and options available to the business.

Academic Focus

• Activity 1: Emphasis on rationale, marketing aims, and justification of chosen option.

• Activity 2 (Next Week): Development of the marketing plan and budget; integration of case study context.

Expected Grades

• Grade boundaries:

  • Distinction: 54-55/70

  • Merit: ~40/70

• Focus on key elements can lead to successful outcomes despite potential incomplete sections.

Important Reminders

• Notes and research pack will be reviewed; anything inappropriate will be redacted.

• Teachers cannot assist during the note-making session.