Tour Operator and Marketing Notes

Tour Operator

  • Revolves around packaging holiday trips and itineraries for target tourists.
  • Market and advertising: Promotes products through creating brochures and websites.
  • Chartered flight: A transfer from the airport to hotel, and the services of a local guide all for one price.
  • Niche operators: Specialize in destinations, activities, or a combination of both.
  • Itinerary: Contains the details of your tour and travel guide.

Kinds of Tours

  • Many kinds of tours depending on the type of tourism the tour guide wants to promote.

Tour Naming

  • In marketing, names are like brands, which at times spell the success of the product.

Major Locations and Highlights

  • These are the initial selling points of the tour.

Content and Commentary

  • The preliminary draft of your commentary.

Entrance Fee

  • May be included or excluded in your tour.

Stops

  • Include meal stops, activity stops, and scenic stops.

Tour Activities

  • The type of tour organized depends on the kind of tour being provided.
  • Pace: How quickly or slowly people would need to move during the activity.
  • Location: Where is the activity going to be done, what route and how efficient.
  • Details: Plan the personnel who will take charge of the activity.
  • Sightseeing: Map out details of attractions, routes, and accommodation.

Tour Packets

  • Some vendors bundle together transport and accommodation offers.

Package Rates

  • May vary depending on the number of guests, services, and features.

Inclusive Tour

  • Includes the coverage of all costs in the unit price except personal items.

Escorted Tours

  • Done in groups and employ the service of a professional tour manager.

Incentive Trips

  • Host or company-sponsored trips.

Thematic Tours

  • Tours related to or patterned after a particular theme.

Product and Service Pricing

  • Some companies offer lower rates to attract customers and beat competitors.
  • Cost-plus pricing: The cost of making a product/service is first determined.
  • Competitor's pricing: What the competitors are charging for similar services.
  • Perceived value: How much value the customer assigns to your service.

Tour Expenses

  • Coming up with a list of potential and incidental expenses for the tour.
  • Food: Important chunk of the budget.
  • Transportation: Itemize transport fees from one point to another.
  • Activities: Include entry fees to parks and museums.
  • Exchange rates: Budgeting using local currency and home currency.
  • Business suppliers: Play an important role in the development of tour companies.
  • Basic Supplies: Things that people would normally need.
  • Souvenir: Mostly valued for the memories it evokes.

Destination Marketing

  • The process of communicating with visitors.

Marketing Plan

  • Helps you set goals and objectives.

Acknowledgement and Applause

  • Celebrate anything and everything.

Beautification and Cleanliness

  • To keep the location clean.