Logo Design Process Documentation

Logo Design Process Step by Step

  1. Introduction

    • The video focuses on the logo design process from start to finish.

    • The project is for a company called "I Give a Plant," a fundraising platform for tree planting campaigns.

    • Key values emphasize giving nature life.

  2. Initial Steps

    • Creative Brief Questionnaire: Sent to the client to gather necessary information for logo design.

  3. Mind Mapping Phase

    • Start with the key concept: the company name "I Give a Plant."

    • Extract associated keywords to brainstorm logo ideas.

    • Recognize "plant" as a core descriptor for the logo concept.

  4. Mood Board Creation

    • Reference Gathering: Use photos to inspire design decisions.

    • Utilize Storyblocks.com for high-quality stock images.

    • Focus on the keyword "plant"; select a relevant image of a "plant in hand."

  5. Sketching Process

    • Emphasize quick, exploratory sketching rather than perfection.

    • Capture the essence of the logo concept.

    • Clean up selected sketches for further development.

  6. Digitizing the Sketch

    • Transition from sketches to digital format using Adobe Illustrator.

    • Illustration: Start tracing the cleaned sketch with the pen tool.

    • Design Elements: Ignore round corners during initial tracing.

    • Creating Fingers: Use rectangle tool and duplication for fingers on the hand.

  7. Gridding and Balancing the Logo

    • Create balance in the design.

    • Use smart guides for accurate element alignment.

    • Negative Space Management: Ensure equal spacing between design elements (e.g., fingers, plant).

  8. Final Adjustments

    • Fine-tune design perception through optical corrections for visual balance.

    • Color Selection: Choose two primary colors for different logo parts (hand, plant).

    • Incorporate the brand name using suitable fonts:

      • Test different fonts (e.g., Mavin Pro).

      • Create contrast by differentiating font weights and colors.

  9. Finalizing the Logo

    • Experiment by duplicating the logo name for optimal visual impact.

    • Use guides to achieve proper alignment between elements (words and fingers).

    • Highlight the exploration of multiple concepts in real-world scenarios before deciding on a final draft.

  10. Conclusion

    • Encourage audience engagement through likes and subscriptions and invite questions in the comments.

    • Reinforce the iterative nature of logo design, showcasing only one of many concepts presented to a client.