Democratic Primaries:
Voters, party elites, and contributors are typically liberal.
This liberal inclination pushes Democratic candidates toward progressive positions.
Republican Primaries:
Voters, party elites, and contributors are generally conservative.
This conservatism drives Republican candidates toward conservative policies.
Turnout:
Approximately 60% of voters participate in Democratic primaries.
About 33% of voters participate in Republican primaries.
Candidates in primary elections have two main objectives:
Become their party's nominee for the general election.
Maintain a strong chance of success in the general election, ensuring the candidate's positions align well with moderate voters.
Voter Demographics:
General elections involve a broader electorate that includes more moderate voters, shifting candidates toward political moderation.
Moderate Preferences:
Preferences among voters often influence candidates to adopt more centrist positions in contrasting with primary elections.
Main Tasks:
Persuasion: Convincing swing voters to support the candidate.
Mobilization: Encouraging partisans and loyal voters to turn out and vote.
Since 2000, mobilization of partisans has become increasingly essential compared to persuading independent voters.
Candidates have shown that winning among partisan voters can outweigh the need for swing voter support.
Candidates focus on:
Raising substantial funds ().
Increasing name recognition.
Building a skilled campaign team.
Engaging the party's dedicated voter base.
Attending significant party events (e.g., Lincoln Day dinners, Jefferson-Jackson dinners).
Visiting early voting states like Iowa and New Hampshire.
Engaging in retail politics to connect with voters directly.
Attracting media attention and endorsements.
Achieving Momentum:
Candidates aim to:
Win early elections to build momentum.
Exceed expectations to demonstrate viability.
Gain delegates to secure a dominant position.
Focus on ideological alignment with party base issues.
Historical outcomes show which nominees won their party's primaries, leading to their eventual nomination. Examples:
1976: Gerald Ford defeated Ronald Reagan.
2008: John McCain triumphed over Mike Huckabee.
This highlights the tension and competitiveness within party contests leading to the nominations.