Culture and Identity Study Notes
Learning Objectives
Explain the meanings of culture and identity.
Understand the processes through which culture is learned.
Culture
Culture consists of learned customs, behaviors, and communication.
Example: Case study of Genie demonstrates the importance of social interaction for language development.
200+ definitions of culture; Bates & Plog (1990) define culture as:
A system of shared beliefs, values, customs, and behaviors.
Transmitted through generations via learning.
Status in society:
Achieved: Based on personal skills (e.g., being a teacher).
Ascribed: Given at birth (e.g., royal family).
Identity
Jary and Jary (1991): Identity is a sense of self emerging from differentiation from parents and society.
Significant aspects of identity include gender, ethnicity, sexuality, nationality, and social class.
Identity can evolve; personal identity may differ from social identity, with potential for change (postmodernist views).
Sub-culture
Emergence of sub-cultures, particularly among youth, often distinct from mainstream society.
Sub-cultures provide a shared identity for groups, e.g., gangs or ethnic communities.
Theorist perspectives vary:
Functionalists emphasize commonality across society.
Others highlight cultural pluralism and associated societal strains.
Types of Culture
Folk Culture:
Pre-industrial traditions, local food, festivals, and community-led activities.
Gradually replaced by mass culture due to industrialization.
Mass Culture:
Products aimed at the general market; often lacks longevity of impact.
E.g., reality television.
High Culture:
Considered elite artistic achievements (e.g., classical music, literature, fine arts).
Viewed by some as being eroded by mass culture influences.
Low Culture:
Derogatory term for commercialized popular culture (e.g., popular music, escapist fiction).
Postmodern Culture:
Blurred distinctions between high and low culture.
Utilization of classic literature in contemporary media.
Globalization and Culture
Globalization leads to increased interdependence of cultures worldwide.
Local cultures impacted by global brands, e.g., food chains and products.
Suggests a diversification of culture through blending of local and global elements, e.g., food fusion like curry in Britain.