importance-Comm

Chapter 7: Supporting Your Speech Ideas

• Focus on the importance of evidence in speeches.

• Topics: Necessity of supporting materials, types of supporting materials, and their impact on attention and perception.

Necessity and Value of Supporting Materials

• Supporting materials are crucial for providing evidence in speech content.

• They help substantiate claims and assertions made during speeches.

  • Example: If you claim a product is harmful, you need supporting evidence to back that up.

Functions of Supporting Materials

• Supporting materials serve to:

  • Clarify: Make ideas clearer and easier to understand.

  • Explain: Provide explanations for complex concepts.

  • Illustrate: Use examples to showcase points effectively.

  • Exemplify: Offer specific instances to highlight arguments.

• In persuasive speeches, they:

  • Prove: Offer concrete evidence to strengthen arguments.

  • Back up: Provide data or information that supports the speaker’s stance.

Analogy of Supporting Materials

• Supporting materials compared to pillars of a bridge:

  • Just as pillars support a bridge, supporting materials uphold the arguments in a speech.

Categories of Supporting Materials

• Five main types:

  • Statistics: Use of numerical data to support claims.

  • Expert Testimony: Opinions or statements from knowledgeable individuals in relevant fields.

  • Examples: Specific cases or instances illustrating a point.

  • Narratives: Stories that provide context or human interest to ideas.

  • Scientific and Historical Facts: Established knowledge that supports arguments through verifiable information.

Summary

• Supporting materials are essential to create credibility and bolster the effectiveness of both informative and persuasive speeches.