MBA6221 Module 9 Strategic Sourcing Module

Overview of the Strategic Sourcing Module

  • Scope: Focus on global supply chain pricing and sourcing decisions.
  • Guest Speaker: Kevin Linderman is leading this module, presenting various concepts through videos and discussions.
  • Content Structure:
    • Value chain ownership vs outsourcing
    • Production location decisions
    • Influencing factors: industry structure, demand, supply landscape, sourcing cost differentials
  • Objective: Understand strategic sourcing and operational decisions in an organizational context.

Key Concepts in Strategic Sourcing

  • Value Chain Ownership vs Outsourcing:
    • Deciding which parts of the value chain to oversee or delegate to external suppliers.
  • Production Locations:
    • Consider factors like proximity to demand, cost advantages of different regions, and capability advantages.
  • Sourcing Function Operations:
    • Contrast between operational purchasing decisions and strategic sourcing.

Case Study: Law Glass Company

  • Focus: Analyzing sourcing decisions for automotive glass manufacturing.
  • Analysis Variables:
    • Costs comparison (e.g., manufacturing in China vs. the US)
    • Other cost considerations beyond labor (e.g., raw materials, overhead).
  • Learning Outcomes:
    • Gain appreciation for different cost structures and the decision-making process for sourcing managers.

Historical Context of Sourcing

  • Evolution of Sourcing:
    • Shift from tactical purchasing roles to strategic sourcing functions over the past two decades.
    • Importance of globalization in shaping sourcing decisions (insourcing vs outsourcing).

Vertical Integration vs Outsourcing

  • Vertical Integration:
    • Example: Henry Ford’s River Rouge factory, showcasing total control over the production process.
    • Advantages include cost reduction, increased control, visibility, and quality management.
  • Outsourcing:
    • Examples include Nike and Apple, which focus on branding and product development while outsourcing manufacturing.
    • Advantages:
    • Labor arbitrage due to cost differences across countries.
    • Pooling demand, tax advantages, and location economies.

Factors Influencing Sourcing Decisions

  • Labor Costs: Comparison of labor expenses across regions and their impact on total costs.
  • Material Sourcing: Understanding how material costs vary and their implications for production efficiency.
  • Location Economies: Benefits derived from specific regional advantages that support certain industries, such as medical devices.
  • Currency Rates and Tax Policies: Influence on where firms choose to locate their production facilities.

Strategic Sourcing Framework

  • Key Questions:
    • Make or Buy?: Assessing if the company should produce internally or source externally.
    • Evaluate costs vs strategic reasons for maintaining certain capabilities in-house.
  • Diverse Structures: Organizations such as Procter & Gamble utilize a strategic sourcing approach. Sourcing decisions can impact multiple business units, making it essential to unify strategies across units to leverage spending efficiencies.
  • Emergence of Leaders: Importance of sourcing managers and leaders in integrating sourcing strategies effectively.

Summary of Learning Outcomes

  • A comprehensive understanding of:
    • The evolution from tactical purchasing to strategic sourcing.
    • Distinction between ownership decisions and location choices in strategic sourcing.
    • Framework elements, balancing governance costs vs coordination costs, demand pooling opportunities, and scale economies.
  • Illustrations through case studies, and real-world examples provide context and practical insight into sourcing decisions.

Challenges in Global Sourcing

  • Boundary Management: Managing relationships with suppliers across organizational and national boundaries presents unique challenges.
  • Coordination Costs: Increasing complexity in communication and management across diverse environments can inflate costs and impact efficiency.
  • Continuous Learning: Companies must adapt to changing market conditions and reevaluate sourcing strategies regularly to stay competitive.

Conclusion

  • A thorough knowledge of sourcing decisions is critical for strategic planning, operational efficiency, and ultimately the success of the firm in a global market. Understanding when to insource or outsource, as well as how to manage those relationships effectively, is paramount for sourcing managers today.