NBA MBR Kick Off Part 2

NBA Viewership Overlap and Media Efficiency

• Discussion on NBA viewership overlap related to media efficiency and spending.

  • Inquiry about examining device class to assess customer acquisition and retargeting strategies.

  • Mention of collaboration with Jen, Tyler, and Minh regarding this analysis.

• Importance of being efficient in marketing spending, particularly during non-tentpole games.

  • Consideration of different device classes (e.g., desktop, mobile) that attract significant viewer overlap.

  • Question posed about the benefit of being prescriptive in resource allocation to capture customers.

• Proposal to either:

  • Productionalize data for the document, or

  • Track the information through marketing insights without formal documentation.

  • Acknowledgment that data can still be pulled for insights without full