brain scans and procedures
fMRI
Creates moving picture which allows for comparison
Difficult to interpret fMRI due to complexity of brain and time delay of scan
Expensive to buy and maintain, requires trained operators so research is difficult to organise
Sample studies often small due to limited availability and funding, leads to little generalisability
CT, PET and MRI
CT — computed tomography
Uses x ray beam to produce picture of brain’s physiology
Not moving but identifies damage/lesions and usual activity
PET — positron emission tomography
Creates moving picture using radioactive glucose injected in bloodstream
Most active areas use most glucose
MRI — magnetic resonance imaging
Same as fMRI but not moving pictures (using molecules of water)
EEG
2-3 to over 100 electrodes placed in scalp (measures activity directly under cells, so more is better for fuller picture)
Dement and Kleitman — identified brain waves during sleep
ERP
Same apparatus as EEG but using stimuli to compare to their normal waves
Costa et al — males admit arousal at nude female pictures, females claimed not, ERP showed that both genders aroused by opposite sex so ERPs are more accurate than self reports
Evaluation:
Accurate for activity close to electrodes but finer details are missed and only suitable for certain research
EEGs and ERPs are cheaper than scanning
Output from equipment needs interpreting by an expert
ERPs are useful for the reliability of self reports, supplementary method for research, especially if sensitive topics or open to social desirability bias
post mortem examinations
Brain examined after death to observe damage that might have occurred to cause behaviours
Domanski — report on Broca finding Broca’s area via post mortem
Iversen — found schizophrenic patients have excess dopamine in limbic systems
Reeves and plum — found obese female had destroyed ventromedial hypothalamus, neural factors could be involved in obesity