ENGR1025 - Lecture 11

Engineering Design Overview

  • Course Name: ENGR 1025U: Engineering Design Lecture 11
  • Main Topics: Product Design, Product Architecture

Key Concepts in Product Architecture

  • Product Architecture Definition:
    • The assignment of functional elements to the physical building blocks of a product.
    • Defines the interface between the building blocks and the product's overall structure.
  • Example in Product Architecture:
    • Displayed through three models of Hewlett-Packard printers, each serving different functions (office use, photo printing, scanning).

Functional and Physical Elements

  • Functional Elements:
    • Operations contributing to overall product performance (e.g., "store paper", "communicate with a host computer").
  • Physical Elements:
    • Include parts, components, and subassemblies that implement the product's functions.
  • Chunks:
    • Building blocks of physical elements consisting of specific functions or combinations of several functions.

Product Architecture Characteristics

  • Modular Architecture:
    • Key characteristic of product design allowing independent design and interaction of chunks.
    • Properties include:
    • One chunk can perform one or multiple functions.
    • Well-defined interactions crucial to product functionality.
    • Example: Two models of bicycle controls showing modular architecture versus integral architecture.
  • Integral Architecture:
    • Involves multiple functional elements being implemented with one chunk.
    • Ill-defined interactions, often aiming for high overall performance without distinct separations.
  • Importance of Architecture:
    • Decisions regarding the architecture impact product variety, cost management, design completion timelines, and management of the development process.

Types of Modularity

  • Three Types of Modular Architectures:
    • Unique interface for each chunk (e.g., automobile radio).
    • Chunks connecting via a common interface (e.g., PC expansion card).
    • Identical interfaces allowing seamless connectivity among chunks (e.g., piping systems).

Defining Product Architecture

  • Phases of Product Architecture Definition:
    • Technology-matured products: Defined during concept development.
    • Brand new products: Defined in system-level design phase.
    • Incremental improvements: Focused on enhancing existing products without significant changes to architecture.

Implications of Architecture on Product Upgrades

  • Architectural Changes facilitate:
    • Upgrades: Adapting to new technology (e.g., improved computer processors).
    • Add-ons: Users integrating third-party components (e.g., extra storage).
    • Adaptation: Modifications for different environments (e.g., voltage adaption).
    • Wear and Consumption: Replacement of parts to extend product lifespan (e.g., printer ink cartridges).
    • Flexibility and Reuse: Cultivating different capabilities in products and minimizing changes.

Product Variety and Manufacturing Benefits

  • Architectural Modularization helps:
    • Facilitate high-variety manufacturing with minimal complexity.
    • Use of common components across different products leads to improved quality and cost efficiency (e.g., watch battery in Swatch watches).
  • Performance and Manufacturability:
    • Integral designs optimize overall performance metrics like speed and efficiency through shared functionalities.
    • Reduced parts lead to better reliability and ease of assembly, as seen in the BMW R1100RS motorcycle.

Product Development Management

  • Modular Teams:
    • Useful for manageable functional interactions and reliance on external suppliers.
  • Integral Teams:
    • Require close coordination during design phases for performance and integration.
  • Establishing Architecture Steps:
    1. Create schematics of the product.
    2. Cluster schematic elements.
    3. Develop geometric layouts.
    4. Identify interactions between components.

Interaction Types

  • Fundamental Interactions: Planned and understood interactions necessary for primary functions (e.g., paper flow in printers).
  • Incidental Interactions: Arise from physical arrangements or unintended consequences of design (e.g., vibrations affecting cartridges).

Supply Chain Performance

  • Delayed Differentiation:
    • Strategy to postpone product differentiation until later stages saves costs associated with inventory requirements.
    • Design principles for successful postponement include concentrating differentiating elements in a few chunks and aligning production designs accordingly.

Platform Planning and Trade-offs

  • Balancing differentiation with commonality in product lines creates tensions requiring informed decisions backed by cost and revenue analysis.
  • Architecture dictates the nature of modular vs. integral trade-offs, affecting manufacturing strategies.

Related System-Level Design Issues

  • Include defining secondary systems (safety, power), establishing chunk architecture, and creating interface specifications to further refine product functionality.

Summary and Final Thoughts

  • Product architecture defined as modular or integral impacts functionality, variety, supply chain effectiveness, and the manufacturability of products. The course encapsulates methodologies for establishing effective product architecture in engineering design.