DESCRIPTIVE RESEARCH

Descriptive research

• It is a method focused on describing characteristics of a population, phenomenon, or situation.

• It only tackles the cause of the cause-and-effect relationships.

• Provides a clear snapshot of a situation as it exists naturally.

• To gather factual data you need to observe and describe.

• Use to gather detailed information of a population or situation

Examples:

Teenage Eating Habits Survey

• Distribute questionnaires about typical foods, frequency of meals, and meal sources.

• Goal: capture a comprehensive snapshot of teenage nutrition without influencing behavior.

Customer Satisfaction Study at a Shopping Mall

• Collect data on overall shopping experience, product availability, and staff friendliness with the use of a survey.

• Goal: describe how satisfied customers are, not test any specific interventions.

STRENGTHS AND WEAKNESSES:

Strengths:

• Provides a detailed and accurate account of a subject.

• Flexible and easy to implement(like making a surveys, questionnaires & observation methods)

Weakness:

• Doesnt establish cause-and-effect.

• Will not provide us deeper insights.

• Can be vulnerable to bias