Purposive Communication – Technology and Communication Study Notes

Technology and Purposive Communication: Study Notes

  • Source context

    • National University
    • College of Education, Arts, and Sciences
    • Institute of General Education
    • Purposive Communication: Course Material 5 – Communication and Technology
    • Crafted by IGE English Faculty

  • Core theme

    • The 21st century has brought pervasive technological impacts that are indispensable in everyday life and work.
    • Technology is the use of scientific knowledge for practical purposes or applications, whether in industry or in our everyday lives
    • Technology changes how we communicate and enables new forms of interaction across distances.

  • Text and definitions (Key definitions)

    • Technology: the use of scientific knowledge for practical purposes or applications, whether in industry or in our everyday lives. extTechnologyistheuseofscientificknowledgeforpracticalpurposesorapplications,whetherinindustryorinoureverydaylives(Wood,2020).ext{Technology is the use of scientific knowledge for practical purposes or applications, whether in industry or in our everyday lives (Wood, 2020).}
    • Emoticons: punctuation marks, letters, and numbers used to create pictorial icons that generally display an emotion or sentiment (emotional icon).
    • Emoji: from Japanese e (picture) + moji (character); a digital image or icon used to express an idea, emotion, etc.
    • A key claim: Technology has transformed the world into a global village, enabling communication with anyone on the other side of the world.

  • Pre-test topic: Emoji vs Emoticons and their role in digital communication

    • Emoticons vs Emoji
    • Emoticons: punctuation marks, letters, and numbers used to create pictorial icons that display emotion.
    • Emoji: pictorial characters that convey emotion or meaning, adopted broadly in digital communication.
    • Popularization and significance of emoji in everyday messaging
    • Activity prompt: Create your own emoji using Bitmoji for three emotions (Happy, Sad, Excited). Download/install Bitmoji and follow the app’s icon guidance.

  • Emoji creation activity (practical task)

    • Goal: Produce three distinct emotions (Happy, Sad, Excited) via a personal emoji using Bitmoji.
    • Process cue: Download or install Bitmoji; examine the icon to determine what you need to download or install.
    • Personal note from instructor: The teacher also created a personal emoji; encourages engagement and enjoyment.
    • Assessment rubric (scoring guide)
    • KNOWLEDGE (5 points): Demonstrates a high degree of understanding of the lesson and task.
    • MECHANICS (5 points): Instructions are excellently followed; if not, revisions may be needed.
    • DESIGN (5 points): Emojis are visually appealing; quality and clarity of design.
    • TOTAL: 15 points
    • Score levels (definitions):
      • 5 points: Highly Effective / 4: Effective / 3: Developing / 2-1: Ineffective

  • Texting Messages activity: Formal message translation

    • Task setup: Read text messages and translate into formal messages.
    • Sources: Adapted from "Communication Activities Using Mobile Devices" and various online templates.
    • Provided chat content clues (sample lines often seen in mobile chats):
    • Examples include: "Hi! Can I c u? 2day? 2moro? Sry. I can meet u 2nite. Btw, PCM. thx Gr8! C u l8r! I will call u ASAP. TBH, I am bc now. J/K. I will check my FB first. Then I will call u. HAND. XLNT! Pls send me a msg b4 u call. Hey! I will BRB. Okies. Thx!"
    • The exercise asks students to formalize such messages.
    • Additional notes:
    • The page includes two URLs indicating sources for context and templates.
    • The line items for 1–6 imply there are six prompts or steps to complete, though the exact prompts are not listed here.

  • Content and discussion: Benefits of technology in communication

    • Core thesis: Using technology to communicate effectively is a key skill in today’s world.
    • Positive impacts and benefits (summarized from Harankhedkar, H. 2018, “Impact of Technology on Communication”):
    • No barriers: Mobile phones and emails enable urgent communication without barriers.
    • Strengthened relations: Technology helps maintain contact with old connections and strengthens relationships.
    • Better solutions: Enhanced exchange of ideas leading to better problem-solving.
    • E-schools: Videoconferencing enables education from remote experts via the web.
    • Development: Faster decision-making due to technological advancements in communication.
    • Video conferencing: Plays a notable role in speeding up decision-making.
    • Business reliance: Many businesses depend on technology for communication.
    • Real-world relevance: These points reflect ongoing digital transformation in professional and educational contexts.

  • Additional points on technology’s role in communication (Further elaboration)

    • Instant meeting and chat capabilities: Technology enables people to meet and chat instantly.
    • Instant message delivery: Messages are delivered promptly.
    • Error reduction: Technology helps minimize errors in transmission.
    • Public nature of some communications: A notable portion of communication is conducted publicly via platforms and networks.
    • Source attributions (illustrative):
    • TechPrevue article: Technology helps improve communication.
    • Washington Post article (2020): Coverage of WhatsApp/Instagram and COVID-19 news.
    • Demographic trend: Younger people increasingly turn to Instagram for information (Reuters Digital News Report 2020).

  • Key terms and structured concepts (as presented in the course materials)

    • 1) Technology – restated: The use of scientific knowledge for practical purposes or applications, in industry or everyday life.
    • 2) Emoticons – punctuation-based representations of emotion in text.
    • 3) Technology serves to improve communication: leads to better interaction, reliability, speed, and reach to a larger audience.
    • 4) Emoji – small digital image/icon to express ideas, emotion, etc.
    • 5) Global village concept – technology has transformed the world into a tiny global village; enables communication with anyone anywhere.
    • 6) Using technology to communicate effectively among people – a skill you need to have.
    • Related terms and platforms (examples): Twitter, Emoticons, Mobile apps, Instagram, Emoji, speed, Facebook, Youtube, devices, internet, Social media, Text messages.
    • Summary prompts: KEY TERMS, SUMMARY

  • Practical implications and connections

    • The material connects foundational communication principles with modern technology tools.
    • Emphasizes that technology is not only about tools but about competence in using them to convey meaning clearly.
    • Ethical and practical considerations include tone in texting (formalization), inclusivity in digital communication, and awareness of information sources online.

  • Recap: Core learning outcomes

    • Understand the difference between emoticons and emoji and their roles in digital communication.
    • Recognize how technology enhances communication efficiency, reach, and decision-making.
    • Apply technology-mediated communication in practical tasks (e.g., formalizing messages, creating personal emojis).
    • Reflect on ethical, practical, and real-world implications of technology-enabled communication.

  • Quick reference: Notable quotes and claims

    • "Technology has transformed the once big and far world into a tiny global village. Thanks to technology, we now have the power to communicate with anybody on the other side of the world." (Harankhedkar, H., 2018)
    • Younger audiences increasingly use platforms like Instagram for information (Reuters Digital News Report 2020).

  • Additional reminders for exam preparation

    • Be able to distinguish and define emoticons vs emojis.
    • Be able to explain how technology improves communication (interaction, reliability, speed, audience reach).
    • Be able to discuss the educational and organizational benefits of videoconferencing and e-schools.
    • Be able to describe how to translate informal digital messages into formal communication.
    • Be familiar with the rubric criteria used for the emoji task (Knowledge, Mechanics, Design) and what constitutes a high-quality submission.