a) Business growth
a) how businesses grow: organic growth, forward and backward vertical integration, horizontal integration, conglomerate integration
stages of the supply chain
supplier → manufacturer → distributor → retailer
organic business growth = business growth through the use of internal resources
product diversification
investing in new capital
international expansion
inorganic business growth = business growth through the takeover of external resources
backwards vertical integration
forwards vertical integration
horizontal integration
conglomerate integration
backward vertical integration
when a firm merges with a firm backwards in the supply chain
forward vertical integration
when a firm merges with a firm forwards in the supply chain
horizontal integration
when a firm merges with a firm in the same stage of the supply chain
conglomerate integration
when a firm merges with a firm in an unrelated market