Email

• clear sense of address to a specific person

• statement of Subject in the heading

• appropriate opening and closing salutations

Set of guidelines

• clear and focused heading/title

• clearly set-out format e.g. bullets, sub-headings, numbering, etc.

• short introduction and conclusion.

Social media posting

• first person narration/statement

• seek to engage the reader, e.g. direct address, lively and interesting style

• may include typical online communication techniques, e.g. references to other postings, members and forums, hashtags, @references, and ‘likes’ etc.

News report

• relevant title/headline

• neutral/objective style, e.g. presents ideas with only minimal embellishment (if any)

• clearly presented layout, e.g. sub-headings, short brief paragraphs/sections, etc.

Speech

• catch the audience’s attention at the beginning, and leave a clear impression at the end

• address the audience and keep contact with them throughout, e.g. use of “we” and “you” etc.

• elements of speech rhetoric e.g. rhetorical questions, repetition etc.

Letter to the editor

• appropriate opening and closing salutations

• reference to the original article/issue raised

• interesting and engaging style

Official report

• relevant title

• neutral/objective style, e.g. presents ideas and facts without embellishment

• clearly set-out format, e.g. sub-headings, short numbered paragraphs/sections, etc

Opinion column

• relevant title

• introduction to catch attention

• engaging style

Review

• title intended to attract and interest the reader

• name of the reviewer

• style to engage the reader

Pamphlet

• engaging title

• ideas identified by format features, eg sub-headings, bullet points, numbering etc

• practical information, eg “contact us”, or a phone number and/or an email address. N.B.: Graphic design as such is not marked