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Title: Introduction to Communication and Journalism

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Warm-Up Activity:

• Discussion Title: Who's in the Line?

• Overview: News-related topics and activities discussed.

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Quote Highlights:

• "Ayon sa eksperto..." (According to experts...)

• "Ngunit sa kasamaang palad..." (But unfortunately...)

• "Lumipad ang aming team" (Our team flew...)

• References to news segments by Jessica Soho.

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Key Statement:

• "Excuse me po” (Excuse me please)

• Call to Action: Do not hesitate to report any wrongdoing; contact the relevant authorities. - Mike Enriquez

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Greeting:

• "Magandang gabi bayan!" (Good evening, folks!)

• Associated with Noli de Castro's news segment.

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Reflection Activity:

• Question: What are the qualities that these personalities possess the best?

• Focus on individuals' traits and contributions to their fields.

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Subject Focus:

• Professionals and Practitioners of Communication

• Explore the roles and importance of these individuals.

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Learning Competencies:

1. Understanding roles and functions of communicators and journalists (HUMSS_DIASS12-Ij-32)

2. Identifying specific work areas of communicators and journalists (HUMSS_DIASS12-Ij-33)

3. Recognizing career opportunities in communication fields.

4. Valuing rights, responsibilities, and accountability (HUMSS_DIASS12-Ij-35)

5. Distinguishing ethical from unethical behaviors among practitioners (HUMSS_DIASS12-Ij-36).

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Important Terms:

1. Code: A set of laws or regulations around social norms (Meriam Dictionary).

2. Freedom of Expression and Information: Rights defined by the constitution and UN Declaration of Human Rights.

   • Article 15: Right to form, hold, receive, and impart opinions.

   • Article 16: Free and equal access to information across borders.

   • Article 19: Freedom to hold opinions and share information via various media.

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Discussion Topic:

• Who is better at providing information?

• Contextualize professional identities and roles (example: differentiating between public figures or community leaders).

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Comparison: Journalist vs. Blogger

• Education Requirement:

  • Journalist: Degree holder in journalism

  • Blogger: No formal education required

• Objectivity:

  • Journalist: Objective reporting

  • Blogger: Often biased and debatable

• Appeals:

  • Journalist: Appeals to facts

  • Blogger: Appeals to emotions

• Accountability:

  • Journalist: Legal liability aware

  • Blogger: Often lacks accountability.

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Overview of Journalism and Its Functions:

• Journalism involves gathering, reporting, and disseminating news through mass media.

• Essential for meeting society's need for news and ensuring public access to facts and opinions.

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Functions of Journalism:

1. Providing Information:

   • Critical for public awareness and understanding.

2. Increasing Public Awareness:

   • Through press conferences, articles, and interviews.

3. Interpreting Facts:

   • Delivering accurate information as needed.

4. Encouraging Decisions:

   • Influencing change and shaping public opinion.

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5. Development of the Economy:

   • Role of advertising in informing consumer needs and promoting products.

6. Social Role:

   • In applications such as popular culture, education, and nation-building.

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The Role of Communication:

• Connects society, raises awareness, and empowers participation in developmental initiatives.

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Journalistic Rights:

1. Free access to information sources.

2. Right to investigate public interest stories.

3. Protection of source identity and confidentiality.

4. Right to publish without fear of punishment.

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Professional Conduct Principles:

• Adhering to truthfulness, clarity, and responsibility in reporting.

• Respecting source integrity and audience rights.

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Professional Ethics:

• Prohibition of discrimination, respect for privacy, and adherence to universal values.

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Specialization Areas in Communication:

• Various sectors communicators and journalists may work in, impacting society positively.

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Additional Specializations:

1. Public Relations

2. Marketing and Advertising

3. Communication Education

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Public Relations Defined:

• The strategic management of information between individuals/organizations and the public.

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Public Relations Roles:

• Publicist: Develops and manages campaigns.

• PR Specialist: Handles media relations and shapes corporate image.

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Marketing vs. Advertising:

• Marketing prepares a product for market, while advertising promotes it.

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Taglines:

• Examples of memorable taglines for branding and marketing (e.g., "Just Do It").

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Marketing & Advertising Jobs:

1. Marketing Analyst

2. Marketing Specialist

3. Marketing Assistant

4. Social Media Manager

5. Product/Brand Manager

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Additional Job Roles in Marketing & Advertising:

1. Email Marketing Manager

2. Advertising Coordinator/Manager

3. Event/Meeting Planner

4. Brand Manager

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Role of Communication Professors:

• Teaching in areas such as media, public relations, journalism, and organizational communications.

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Careers in Communication Education:

• Examples include:

  • Language Arts Coordinator

  • High School Speech Teacher

  • Drama Director

  • College/University Professor

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Venn Diagram Activity:

• Focus Areas:

  • Public Relations, Marketing, Advertising

  • Key elements include communication channels, sales strategies, audience engagement.

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Activity Answers:

• Public Relations vs. Marketing/Advertising comparisons noted from previous Venn diagram.

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Inspirational Quote: "Communication must be HOT. That's Honest, Open, and Two-way." - Dan Oswald

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Creative Activity:

• Create a short advertisement with a unique tagline promoting a product or service.