AP Micro (Unit 1)
Basic Economic Concepts and Scarcity
Microeconomics:
- Studies the decision-making process of individuals.
- Focuses on how individuals make choices based on their personal context and constraints.
Individuals (Consumers):
- Consumers possess unlimited "wants" or "desires".
- Goal: Want to maximize their own happiness.
- Aim to satisfy as many "wants" as possible given their limited resources.
Scarcity:
- Definition: We have limited resources available relative to unlimited wants.
- There is a finite amount of most resources in the world.
- Scarcity dictates that using a scarce resource for one purpose means it cannot be used for something else.
Trade-off:
- The act of having to make a choice between competing options.
- Represents all alternative choices that are given up when a specific decision is made.
Rival vs. Nonrival Goods:
- Rival Goods: Resources or goods that get used up or depleted when consumed by an individual.
- Non-rival Goods: Resources that are not depleted with use, allowing simultaneous consumption by others without reducing availability.
Resource Allocation and Economic Systems
Economic Resources (Factors of Production):
- Inputs used to make goods and services (materials):
- Land: Includes any natural resources (e.g., water). Payment/Reward: RENT.
- Labor: The effort that humans contribute to production (e.g., farmers). Payment/Reward: WAGES.
- Capital: Includes machinery, tools, equipment, and buildings (e.g., a delivery truck). Payment/Reward: INTEREST.
- Entrepreneurship: Combines land, labor, and capital in new and innovative ways (e.g., CEO, agricultural company founder). Payment/Reward: ECONOMIC PROFIT.
Crucial Economic Distinctions:
- MONEY is not a resource: Money itself does not produce goods; money is used to buy economic resources.
- MONEY is not capital in economics: In economic terminology, capital strictly refers to physical tools, machinery, and buildings used in production, not financial currency.
Economic Systems:
- Command Economy:
- The government owns and decides.
- The government answers all central production questions.
- The government controls and owns all resources.
- The government decides what to produce with those resources, how to produce them, and allocates the final products to consumers.
- Market Economy:
- Individuals own resources and make decisions.
- Individuals in the market control ALL factors of production and make ALL economic decisions.
- Prices guide individual choices and decisions.
- Individuals decide what to produce under competitive pressure to produce efficiently.
- Goods and services are received by the people who are most able and willing to pay for them.
- Mixed Economy:
- Some resources are owned by the government, and some are owned by individuals.
- Individuals and private entities own and control some resources and make most production decisions.
- The government regulates certain aspects of decision-making and may own or control specific resources for public use.
Key Characteristics of Market Economies:
- Private ownership of economic resources.
- Market price mechanism directs resource allocation.
- Prices fluctuate based on supply and demand.
- Consumer demand acts as a driving force behind production decisions.
- Competition drives price down.
- Income depends on individual resource ownership and acts as an economic incentive.
- Unemployment and income inequality are tolerated outcomes within the system.
- Incentive: Something that encourages or discourages a specific action.
Production Possibilities Curve (PPC)

Categorization of Output Goods:
- Capital Goods: Machinery, buildings, tools, equipment. Goods produced to be used by other companies in their future production processes. Producing more capital goods in the present increases total possible production capacity in the long run.
- Consumer Goods: Food, clothing, headphones, toys, etc. Goods sold directly to consumers to be used as final goods, directly satisfying individual wants.
Opportunity Cost:
- Refers to what must be "given up" in order to use a particular resource or produce a specific good.
- Explicitly defined as the cost or value of the next best alternative given up.
- Example: Opportunity cost of machine is units of soda.
PPC Curve Geometry and Characteristics:
- Illustrates the maximum possible combinations of goods that an economy can produce given fixed resources and technology.
- Constant Opportunity Cost: The PPC is a straight line. Opportunity cost remains unchanged as production shifts between goods.
- Increasing Opportunity Cost: The PPC is bowed-out (concave to the origin). Opportunity cost increases as more of one good is produced.
Points Relative to the PPC:
- On the PPC Line: Represents efficient and attainable production combinations (resources fully utilized).
- Inside the PPC: Represents inefficient but attainable production combinations (resources not fully utilized or misallocated).
- Outside the PPC: Represents unattainable production combinations given current resources and technology.
Shifts of the Production Possibilities Curve:
- Outward Shift: Represents economic growth and increased productive capacity.
- Caused by having more resources or better technology.
- Inward Shift: Represents decreased productive capacity.
- Caused by having fewer resources.
PPC Vocabulary Summary:
- Efficient: Resources fully used.
- Inefficient: Resources not fully used.
- Attainable: Can be produced.
- Unattainable: Cannot be produced with available resources and technology.
Comparative Advantage and Trade

Warm-Up Problem Analysis:
- Problem setup evaluating trade ratios:
- Option a: None / neither.
- Option b: Comparative calculations: and . Japan has comparative advantage in bikes because it can produce more with less.
- Option c: for .
- Rule: Acceptable terms of trade will always be based on the opportunity cost of the producing entities.
Input vs. Output Model Calculations:
- Input Model: Focuses on the required resources used to produce a good (e.g., acres of land needed, labor hours needed).
- Time or resources spent represents the input; what could have been done instead is the opportunity cost.
- Input Formula Rule: "It goes over" ().
- Output Model: Focuses on the amount produced given a fixed set of resources.
- Output Formula Rule: "Other goes over" ().
Input Example 1: Luciana vs. Mathias (Tacos and Burgers):
- Labor hours required:
- Luciana: for , for .
- Mathias: for , for .
- Opportunity Cost (OPC) of :
- Luciana: .
- Mathias: .
- Comparative Advantage: Luciana has the comparative advantage in tacos because her opportunity cost is lower ().
- Opportunity Cost (OPC) of :
- Luciana: .
- Mathias: .
- Terms of Trade Example: for .
Input Example 2: South Africa vs. Ivory Coast (Gold and Silver):
- Labor hours required:
- South Africa: for Gold, for Silver.
- Ivory Coast: for Gold, for Silver.
- Opportunity Cost (OPC) of Gold:
- South Africa: .
- Ivory Coast: .
- Opportunity Cost (OPC) of Silver:
- South Africa: .
- Ivory Coast: .
- Comparative Advantage: South Africa has comparative advantage in gold ().
- Terms of Trade Example: .
Cost-Benefit Analysis

Types of Costs:
- Opportunity Cost: The best alternative given up when making a choice.
- Explicit Costs: Out-of-pocket costs involving direct monetary payment.
- Implicit Costs: Non-monetary costs or lost opportunities.
- Example: The explicit cost of attending college includes tuition and fees; giving up your current job and its salary is the implicit cost.
Quantitative Decision Principles:
- Economic models use quantitative data and calculations to identify principles.
- Total cost is calculated by combining explicit costs with opportunity costs (implicit costs).
Marginal vs. Total Evaluation:
- Marginal: Refers to "additional". Many decisions are made by comparing marginal benefit to marginal cost.
- Utility: Measured in units called "utils", representing satisfaction gained (e.g., utils gained by running each additional mile).
- Total Benefits and Total Costs: Some decisions cannot be broken down into marginal terms and must be evaluated by analyzing total benefits against total costs.
- Optimal Choice: Total net benefits (the difference between total benefits and total costs) are maximized at the optimal choice.
Marginal Analysis and Consumer Choice
Fundamental Economic Assumptions:
- Consumers are rational (they make logical choices that benefit themselves).
- Consumers actively seek to maximize total utility/satisfaction.
Marginal Analysis Principles:
- Rational consumers compare the incremental cost of the next additional unit of a good against its incremental benefit.
- Incremental Benefit: The additional utility received from consuming the next unit, referred to as marginal utility.
- Incremental Cost: The additional cost incurred from consuming the next unit, referred to as marginal cost.
- "Marginal" = Addition of just one more unit.
- "Utility" = Satisfaction.
Sunk Costs:
- Costs that have already been incurred in the past and cannot be recovered.
- Money already spent should be ignored when making future economic decisions.
Behavior of Utility:
- Marginal utility is always decreasing with additional consumption.
- Total utility will only decrease if the marginal utility becomes negative.
Law of Diminishing Marginal Utility:
- The total utility of consuming a good or service increases at a decreasing rate.
- The marginal utility (additional satisfaction) decreases as consumption of the good increases.
Utility Maximization and Unit Review

Marginal Utility Per Dollar ():
- To compare satisfaction across different goods fairly, marginal utility must be weighed against price.
- Formula: .
- Decision Rule: If , the consumer should consume MORE of Good A and LESS of Good B.
- Optimal Consumption Rule: The optimal combination of two goods occurs when the marginal utility per last dollar spent on both goods is equal:
Coffee Example (Price = $3 per cup):
- Cups of Coffee = : Total Utility = , ,
- Cups of Coffee = : Total Utility = , ,
- Cups of Coffee = : Total Utility = , ,
- Cups of Coffee = : Total Utility = , ,
- Cups of Coffee = : Total Utility = , ,
- Cups of Coffee = : Total Utility = , ,
Vacation Choice Example:
- Destination Options: Rio Dulce vs. London.
- Rio Dulce: Marginal Utility = , Cost = .
- London: Marginal Utility = , Cost = .
- Decision: Choose Rio Dulce because it provides a higher marginal utility per dollar ().
Activity Optimization Example (Bowling vs. Roller Skating):
- Price of Bowling () = per hour; Price of Skating () = per hour. Total Budget = .
- Hours and Values:
- Hour 1: , | ,
- Hour 2: , | ,
- Hour 3: , | ,
- Hour 4: , | ,
- Hour 5: , | ,
- Optimal Allocation Solution:
- Purchase and .
- Budget verification: (entire budget spent).
- Equal marginal utility per dollar verification:
Unit 1 Review Problem (Drinks & Snacks):
- Price of Drinks = . Budget = .
- Drinks Schedule:
- Quantity : Total Utility =
- Quantity : Total Utility =
- Quantity : Total Utility =
- Quantity : Total Utility =
- Quantity : Total Utility =
- Quantity : Total Utility =
- Quantity : Total Utility =
- Quantity : Total Utility =
- Part a Calculation:
- Marginal Utility () on 4th drink = .
- Marginal Utility per dollar () on 4th drink =
- Part b Optimal Rule Statement:
- Both marginal utilities per dollar on both sides are equal to each other () and fully exhaust the available budget of .