Notes on Communicating in a Digital Age

Communicating in a Digital Age

Group Activity

  • Discuss how communication has changed since the 1990s.

  • Explore the effects of these changes on the narratives and practices of communication.

Communication Then and Now

  • 1990s: Internet introduction, limited access (e.g., AOL).

  • 2000s: Increased accessibility with innovations like the iPhone, texting, chatrooms, and social media.

  • Today:

  • Nearly all Americans have internet access.

  • No significant gender gap in technology use; increased race and income parity in both internet and mobile phone usage (Rainie, 2015a; Perrin, 2017).

Communication Now

  • Mid-2000s: Rise of Social Networking Sites (SNS) such as Facebook and Twitter.

  • Two-thirds of Americans use SNS.

  • 80% of Americans own cell phones.

Class Discussion Questions

  • What new communication apps have you adopted recently?

  • Which apps have fallen out of use? How do these changes influence your communication style?

Ongoing Dynamic Changes

  • Changes in Smart Phones and Social Media Platforms (SMS):

  • Rapid evolution including stories, hashtags, and videos.

  • The role of influencers in shaping communication.

  • Digital Revolutions:

  • Internet

  • Mobile connectivity

  • Social media

  • Anticipation of future trends: global digital connectedness, AI, augmented reality, and big data.

Synchronicity of Messages

  • Synchronicity Theory: Different communication channels offer various levels of synchronicity, enabling real-time interaction.

  • Examples of Synchronous Communication: Face-to-face, Zoom, and video calls.

  • Asynchronous Communication: Involves delays between messages:

  • Examples: USPS, voicemail, fax.

  • Both synchronous and asynchronous forms include texting, email, and online forums.

  • Choose the appropriate communication channel based on communication goals.

Class Discussion Questions

  • Have you experienced delays in responses on chats? How did this influence your interpretation and relationships?

Recognizing Expectations

  • Instant responses expected in texting can complicate interpretations of communication.

  • Quick replies signify intimacy in relationships.

  • Expectations breed uncertainty, potentially causing negative emotions.

  • Expectations influenced by social norms and context.

Media Richness and Naturalness

  • Media Richness: Ability to convey multiple cues (visual, vocal, feedback opportunities).

  • Example: Video chat facilitating nonverbal interaction.

  • Media Naturalness: Less cognitive effort required in natural communication forms such as video calls and phone conversations.

Social Information Processing Theory

  • Addresses the adaptation of communication in the absence of nonverbal cues through other means (e.g., emojis, capitalization).

  • Language adaptation strategies to enhance meaning.

The Power of the Crowd

  • Crowdsourcing: Engaging large groups through the internet to tackle problems.

  • Utilizes collective talent and creativity.

  • Examples: Waze, Amazon Studios.

Information Sharing

  • Use of social media for gauging consumer response and generating buzz (e.g., Facebook, Twitter, influencer marketing).

  • Platforms like Slack and Discord for enterprise communication depend on collective input.

Social Support

  • Online peer networks provide social support for various personal issues.

  • Examples: SNS forums for emotional or health-related assistance.

  • Concept of social capital that involves deriving value from social connections (Williams, 2006).

  • Emotions can spread contagiously on SNS, influencing overall wellbeing.

  • Crowdfunding examples: GoFundMe.

Overcoming Digital Challenges

  • Digital Disparities: Gaps in access contribute to social issues.

  • Psychological challenges include constant comparison and FOMO leading to anxiety.

  • The concept of "Trophy Hunters": obsessed with documenting moments for social media.

  • Helpful Tips:

  • Encourage living in the moment.

  • Consider social media breaks for mental health.

Final Questions and Discussion

  • How have social media strategies helped friends and family cope with stress?

  • Invitation for final reflections on the changing landscape of communication in a digital age.

Conclusion

  • Engaging in these discussions helps to understand the dynamic nature of communication in a rapidly changing digital ecosystem and prepares participants for collaboration and personal interactions in society.