Measures of Central Tendency
Mode
Definition: For nominal variables, the mode is the most frequent category (the category with the largest frequency N).
Purpose: Provides a quick summary of the type of case that is typical in the sample/population.
Formula/idea: The mode is the category with the maximum frequency.
Example (regional deaths): modal region = Middle East & North Africa with absolute frequency 10,819.
Median
Definition: The middle score in a distribution; for ordinal data it is the middle category; for interval/ratio data it is the value that splits the distribution in half.
How to find (ordinal):
Step 1: Arrange values from low to high.
Step 2: Determine the observation that splits the distribution.
Key formula: Position of the median (for ordered data) = .
Examples:
Aussie Respondents, 2018 (ordinal): (1783+1)/2 = 892; 892 falls in category 5 (Neutral) → Median = Neutral.
Aussie Respondents, 2018 (second dataset): (1798+1)/2 = 899.5; 899 (and 900) fall in the category “probably should have the right” → Median = “probably should have the right.”
Distance travelled by offenders (interval/ratio): (21+1)/2 = 11th score; 11th score = 5.09 km → Median = 5.09 km.
Note: For ordinal data, the median identifies the central category; for interval/ratio data, it’s a numeric value.
Mean
Definition: Uses all data points; accounts for frequency and position of scores.
Mean =xˉ=n∑i=1nxi
Examples:
Incarceration history (example data): Sum = 109, n = 32 →
Dollars stolen (example data): Sum = 2745, n = 13 →
Caution: Extreme values can skew the mean.
Choosing the Right Measure
If the variable is categorical/nominal: use mode.
If numeric with extreme scores: use median.
If numeric with no extreme scores: use mean.
Scale items and measurement nuance
Very controversial: ordinal items with many categories can be treated as interval/ratio if there are at least 7 response categories.
In that case, the mean is acceptable to report.
Example (7-point or larger scale): Euthanasia justifiable? 1 = Never, 10 = Always; Median = 8; Mean = 6.69 (ordinal but treated as interval/ratio).
Excel tip
You can compute mode, median, and mean in Excel using the Descriptive Statistics Toolpak.
Example output (for reference): Mode = 2; Median = 2; Mean = 3.40625 (for a given dataset).
Quick recap
Mode = most frequent category (nominal data).
Median = middle value/category (ordinal or interval/ratio data; use the position (N+1)/2).
Mean = average of all data points; sensitive to extreme values.
Choose: mode (nominal), median (numeric with outliers), mean (numeric without outliers).
Summary
Know how to determine the mode, median, and mean.
Know when each measure is suitable/appropriate.