how to write
assume that your reader knows nothing
…of the text
you need to explain your argument clearly
hold the reader by the hand and take him/her step-by-step through the readings, the story (the ethnography) and your argument
show that you know and understand
how to write ethnographically
ethnographic writing is heavy lifting
concept matters only if they are grounded in ethnographic description
eg using examples to depict your argument » experiences, conversations, etc but must not talk about opinions, only interpretations
analyse n discuss, but also describe n explain
how am I reading the texts?
originality n subjectivity to reading texts
ethnography matters