Relevant Costs for Managerial Decisions

Learning Objectives

  • C1: Describe the use of relevant costs and benefits for short-term decisions.
  • A1: Determine the price of services using time and materials pricing.
  • P1: Evaluate make or buy decisions.
  • P2: Evaluate sell or process decisions.
  • P3: Determine sales mix with constrained resources.
  • P4: Evaluate segment elimination decisions.
  • P5: Evaluate keep or replace decisions.
  • P6: Determine product selling price.
  • P7: Evaluate special offer decisions.

Decision Making

  • Five steps in decision making (Exhibit 25.1).

Relevant Costs and Benefits

  • Incremental revenues: Additional revenues generated by selecting one action over another.
  • Incremental costs: Additional costs incurred if a company pursues a certain course of action.
  • Incremental income: Incremental revenues minus incremental costs.
  • Rule: Choose the alternative that most increases income.

Relevant vs. Irrelevant Costs

  • Sunk cost: Arises from a past decision and cannot be avoided or changed; irrelevant to current and future decisions.
  • Out-of-pocket cost: Requires a future outlay of cash; relevant.
  • Opportunity cost: The potential benefit lost by taking an action over an alternative action; relevant.
  • Avoidable cost: Can be eliminated by choosing one alternative versus another; relevant.

Make or Buy Analysis

  • Decision Rule: Make the part if it saves cost per unit.
  • Example: FasTrac currently buys a key part for 1.201.20 per unit. The cost to make is 1.051.05 and includes direct materials, direct labor, and incremental overhead. Making the part saves 0.150.15 per unit.

Sell or Process

  • Companies must decide whether to sell partially completed products as is or to process them further.
  • The decision depends on the costs and revenues of processing further.
  • The company will select the action with the higher income.
  • Decision Rule: Select the alternative with the higher income.
  • Process further to earn incremental income. Previously incurred costs are sunk costs and are not relevant.

Scrap or Rework

  • A variation of sell or process.
  • Often in manufacturing, we have products that do not pass inspection and are therefore, defective.
  • We can either scrap them or rework them.
  • Decision Rule: Selection option with the highest income.

Sales Mix When Resources Constrained

  • When a company sells a variety of products, some are likely to be more profitable than others.
  • Management looks for the most profitable sales mix of products.
  • If production facilities are limited, producing more of one product usually means producing less of others.
  • In this case, management must identify the most profitable combination, or sales mix of products.
  • Management focuses on the contribution margin per unit of scarce resources.
  • Decision Rule: Produce the model that yields the highest contribution margin per machine hour until market demand is satisfied.

Sales Mix - Illustration

  • Company makes and sells two models of scooters, using the same machines.
  • Pro uses one machine hour per unit; Max uses two machine hours per unit.

Sales Mix When Resources are Constrained and Unlimited Demand - Illustration

  • Decision rule: If demand for products is unlimited, devote all machine hours to the production of the most profitable product (per unit of scarce resource).

Sales Mix When Resources are Constrained and Limited Demand - Illustration

  • Decision rule: If demand for products is limited, produce the most profitable product (per unit of scarce resource) up to the point of total demand. Use remaining capacity to produce the next most profitable product.

Segment Elimination

  • A segment is a candidate for elimination if its contribution margin is less than its avoidable fixed costs.
  • Avoidable costs are amounts that are eliminated when the segment is eliminated.
  • Unavoidable costs are amounts that would remain even if the segment was eliminated.
  • Decision Rule: A segment should be eliminated if income increases from elimination. It should continue if income decreases from elimination.

Keep or Replace

  • Managers must periodically decide whether to keep using a plant asset or replace it.
  • Compare revenues and costs of keeping the old asset versus replacing it with a new asset.
  • Decision Rule: Replace an asset if overall income increases. Keep the asset if overall income decreases with replacement.

Normal Pricing

  • Companies can be a price taker or a price setter (or somewhere in between).
  • Price takers: Have less control over setting prices; use more target pricing type methods.
  • Price setters: Have more control over setting prices; use more cost-plus pricing.

Cost-Plus Methods

  • Common when companies are price-setters.
  • Management adds a markup to cost to get the selling price.

Total Cost Method

  • Applying the three-step process to determine the price.

Target Costing Method

  • Target costing can be used when competition is high.
  • Example: Expected selling price is 8080. Company wants a profit of 1414 per unit. Company must reduce the target cost per unit to 6666 (8080 price - 1414 target profit).

Variable Cost Method

  • Step 1: Determine markup percentage.
    Markup percentage=Target profit+Total fixed costsTotal variable costMarkup\ percentage = \frac{Target\ profit + Total\ fixed\ costs}{Total\ variable\ cost}
  • Step 2: Determine dollar markup per unit.
    Markup per unit=Variable cost per unit×Markup percentageMarkup\ per\ unit = Variable\ cost\ per\ unit \times Markup\ percentage
  • Step 3: Determine selling price per unit.
    Selling price per unit=Variable cost per unit+Markup per unitSelling\ price\ per\ unit = Variable\ cost\ per\ unit + Markup\ per\ unit

Special Pricing

  • Companies sometimes receive special offers at prices lower than the normal selling price.
  • The decision to accept special offers should be based on their income effects.
  • Decision Rule: Accept the special offer if income increases (and reject it if income decreases).

Special Pricing Analysis

  • FasTrac should accept the offer to earn additional income.

Time and Materials Pricing

  • Commonly used to price services.
  • Companies set a price for direct labor, direct materials, overhead, and a target profit.
  • Follows three steps:
    1. Compute time charge (in $) per hour of direct labor. This rate includes a charge for non-materials overhead.
    2. Compute the materials markup (%), which includes the overhead costs relating to buying, storing, and handling materials, plus a target profit margin on the materials’ cost.
    3. Estimate direct labor hours and costs, direct materials cost, and the markup to get price.