corporate writing
ABOUT COPY
Values + purpose + unique value proposition = ABOUT STATEMENT
VALUES: target audience should also be reflected
PURPOSE: why you exist (other than money)
UVP: what makes you different
Tone and voice should reflect that brands energy and vibe
EXECUTIVE BIOGRAPHY
career highlights + leadership + recognition + personal values = bio
HOW to find info for Biography:
research the subject
focus on achievements
balance prof vs personal
tailor to audience
MISSION STATEMENT
something + values + goals for future (future looking) + personal vision = mission statement