The demand curve shifts:
if anything another than the price changes we’ll see a shift left or right in the demand curve
If the price changes there will and extension or contraction in demand
when demand increases and incomes rise and demand decreases when incomes fall this is know as a NORMAL GOOD
For example, if people have more income there may be a fall in demand for budget good (e.g sainsbury’s basics ice cream as opposed to a branded option) — demand would shift inwards
Demand or budget items if incomes fall
These are known as INFERIOR GOODS
FACTORS THAT AFFECT DEMAND
advertising- more advertising= more demand
Fashion and trends- in and our of style
Population and age structure - bigger popualation more demand
Seasons - winter=more demand for acts
Income- dependant on normal or inferior good
Price of other good- complementary ore substitute goods