Analytics

Why Analytics

• A strong understanding of analytics is what differentiates the best marketers from a lot of good marketers

• All marketers can make creative decisions, but understanding how to utilize creativity to drive success is the difference

• Marketing success is simply determined by what’s working and what’s not. Analytics give you this information and can point to where improvements are needed

What does “digital analytics” mean

• The various numbers that reflect specefic customer behaviors which are used to assess the customer journey and whether marketing efforts

• KPI (Key Performance Indicators)

  • Sessions

  • Pageviews

  • Average session duration

  • Follower count

  • Post impressions

  • Likes

  • Comments

  • Shares