8: Business strategy

Define business strategy: Strategic analysis (understand the business, market and external factors), choice (between strategy options) and implementation (decision making and review the success of strategy)

Strategic analysis

SWOT

PEST

Porter’s five forces

Core competencies

Strategic choice

Investment appraisal

Scenario planning

Ansoff Matrix

Force field analysis

Decision trees

Strategic implementation

Prepare for culture change

Leadership

Review successfulness

Contingency planning, scenario planning