cz short essay!

Q- which is better, grass roots acmpaign or top down campaign?

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i strongly believe that top down campaigns are better because they will be better funded.

one reason for my view will be becuase, since they will be better funded, they will have a significant advantage over grass roots campaign, as they have lots of money. this money can be spent on exposure of the cause, and marketing which be seen by more people. this extra amount of publicity is a very good thing, as it will make people more likely to donate to the cause if they ee it often in more places - which would be more expensive to put adverts on, for example on tv shows, large billboards in busy areas, and the radio. an example of when a top down campaign was very successful due to them having more funds is the Marcus Rashford Free School Meals Proggramm. Marcus Rashford is already rich, so he had the means to get good and lots of publicity for his cause, which made it very successful. therefore, top down campaigns are better, as they are better funded, and can reach more people.

however, some may argue that grass roots campaigns are better, as they are led by the people, so they are possibly more passionate about the cause. if the campaign is ran by ordinary people, then they would have had to be passionate about whatever they were raising money for or spreading awareness for to dedicate significant time, effort and possibly money. this means the campaign could be more successful, as they would work harder, and could relate to everyday people more, as they are a normal person themselves. an example of when a grass roots campaign worked well would be the Our Streets Now campaign led by two sisters. the sisters were normal people, so they did not have lots of money. therefore, they had to be more imaginative when trying to raise money and awareness, and they worked very hard for their campaign. their hard work led to a law being changed, which shows it was successful.

in conclusion, i believe top down campaigns are better, as they have more funds, and can get free publicity from the celebrity or rich person that started it. this leads to it being more wide spread and known by people, which ultimately makes it more successful.