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agenda an underlying often ideological plan or program bias prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair. Satire A piece of information that uses humor or exaggeration to critique or mock a person, organization or policy. clickbait sensational headlines designed to tempt Internet users to click through to a specific web site Bots Social media accounts that are either fully or partially automated, meaning that they are controlled by a computer program, rather than a human. confirmation bias a tendency to search for information that confirms one's preconceptions context Words, events, or circumstances that help determine meaning. Fabricated content Misinformation that is entirely made up and is designed to deceive you into thinking that it's real. False context Misinformation that takes an image, quote or other piece of content and puts it into a new, false context to change its meaning. neutrality A position of not taking sides in a conflict spin the shaping of events to make you look better than anybody else sponsored content online articles paid for by advertisers verification the process of establishing the truth, accuracy, or validity of something. vetting make a careful and critical examination of (something). Disinformation Misinformation that is deliberately created to be false, usually to achieve a desired ideological or political result. Misinformation Information that is misleading, erroneous or false. While misinformation is sometimes created and shared intentionally, it is often created unintentionally or as humor (for example, satire) and later mistaken as a serious claim by others.