Lara Meisner's Photography Journey and Insights

Introduction

  • Presenter: Lara Meisner

  • Age: 26, turning 27 in June

  • Educational Background: Graduated from Penn State in 2021 with a bachelor's degree in Design and Photography.

  • Started at Penn State in 2017, coinciding with the introduction of the major.

Photography Background

  • Began photographing at age 12.

    • Persuaded parents to buy a camera using a PowerPoint presentation.

  • Took film photography in high school, lucky to have this opportunity.

    • Learned camera basics, black and white photography, and dark room techniques.

    • Expressed interest in returning to film photography in the future.

  • At Penn State, focused on digital photography and its applications.

Audience Engagement

  • Encouraged audience participants to introduce themselves and their interests in photography.

    • Participants included various photographers interested in product, event, portrait, fashion, and editorial photography.

Personal Photography Journey at Penn State

  • Shared personal photographs from her Penn State journey, notably using an older film camera.

    • Highlighted learning experiences with digital and lighting techniques.

  • Developed a unique photography style over the years, emphasizing:

    • Observational skills – being able to notice and capture mundane moments creatively.

    • Importance of continuous rediscovery of personal style.

Internships and Analytics

  • Internships at various companies served as crucial learning experiences:

    • Nylon Magazine: Focused on social media, minimal photography involvement but learned a lot.

    • Rumored: Current employer, internship before full-time job.

  • Gained substantial experience through classes/projects, enhancing portfolio and distinguishing from other applicants.

  • Discussed the impact of social media on breaking into the fashion industry and its growth during her college years.

Impact of COVID-19 on Photography

  • COVID-19 affected her ability to work with others, leading her to experiment with self-portraits.

    • Developed personal style during this period and found creative ways to present personal work.

  • Described the importance of experimenting with lighting and posing.

Early Career Experiences

  • First Job: Express as a social media coordinator.

    • Described her experience as boring; little creative freedom and mundane tasks.

    • Undertook side projects to maintain creativity.

    • Requested to shadow a photoshoot, which was a turning point that affirmed her career choice.

  • Transitioned to Something Navy whose environment was more creative, allowed participation in events like Fashion Week.

    • Originally hired for social media coordination.

    • Captured behind-the-scenes content for fashion campaigns.

Return to Film Photography

  • Reintroduced to film during her tenure at Something Navy when they hired a dedicated film photographer.

  • Used her father’s old Olympus film camera on shoots, leading to a passion for film photography alongside digital captures.

Experience at Retrofit and Current Role

  • Worked with Retrofit and Soroya, doing product photography and social media coordination.

    • Increased involvement in shoots, evolving from iPhone content to film and digital captures on set.

  • Currently a creative associate and lead photographer at Rumored, dealing with:

    • Planning and coordinating shoots (model bookings, styling, etc.).

    • First shooter for campaign shoots, utilizing both digital and film mediums.

Work-Life Balance and Travel

  • Experiences shooting across various locations including California, New York, and international destinations like Hawaii and Greece.

  • Acknowledged the stress and mundane tasks intertwined with glamorous experiences.

Lessons and Takeaways

  • Wished for a deeper exposure to professional shoots and hands-on internships while in school.

  • Advised on the importance of being intentional with opportunities and building genuine relationships in the industry.

    • Highlighted kindness as a valuable trait in networking.

  • Suggested creating a balanced portfolio that stands out in job applications, and reaching out on platforms like LinkedIn to connect with industry professionals.

  • Emphasized the importance of creating for yourself to avoid creative burnout, akin to her self-portrait journey during COVID.

Practical Insights

  • Discussed job application tips:

    • Importance of a diverse portfolio, concise resumes, and personal networking.

  • Shared insights into managing multiple roles within a small team and how creativity might be subjected to functional tasks in larger firms.

  • Addressed the use of both film and digital photography in commercial projects, emphasizing reliability over experimental spontaneity in work settings.

Future Aspirations and Advice

  • Expressed desire for continuous growth in photographing across various formats.

  • Spoke on the role of location in career development, indicating areas like New York and LA as key hubs in fashion photography.