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Technical discussions must remain in English: Using English ensures alignment across all the team members and keeps the project information consistent.

Risk evaluation belongs to the team: We cannot underestimate or overlook any risk for the sake of the speed or enthusiasm to sell. Our team are best positioned to identify and mitigate those risks. Decisions should rely on their input rather than assumptions.

We cannot sell at any cost: Winning the project only makes sense if we can deliver successfully and sustainably. Overpromising or ignoring risks could harm our reputation, customer trust and profitability.

Complexity is not something to fear or to be brave, but to manage responsibly: Our business unit does not avoid complex projects. On the contrary, with structured processes and experience-based evaluation. This is not fear – it is responsible risk management that protects both us and the customer.

Decisions must be based on facts, not feelings: Precision and clarity are essential. Emotional arguments, assumptions, or general perceptions do not provide reliable foundation. What matters are technical specifications, contractual obligations, feasibility, and cost estimates.