CODE OF ETHICS AND CODE OF CONDUCT.

Code of Ethics: Moral principles that guide a journalist in determining what is right and wrong.
  - Nature:
    - Not rigid; it is flexible.
    - Represents an ideal that journalists aspire to uphold rather than a strict set of rules.

Understanding: Journalists know what they are supposed to do in terms of ethical considerations.
Flexibility: Unlike strict rules, the code of ethics allows for personal judgment in ethical dilemmas.

Tell the Truth:
- Journalists have an obligation to convey accurate information.
- Importance: Prevents misinformation and maintains the audience's trust.
Protect Your Source:
- Confidentiality: Journalists must keep their information sources private to encourage openness and honesty in information sharing.
Avoid Bias:
- Objectivity is crucial; journalists should strive to present facts without personal biases affecting their reporting.
Do No Harm:
- Care must be taken to avoid causing harm to others through reporting and to be responsible in their language and content.

Code of Conduct: Specific rules and guidelines that journalists must adhere to in their professional environment.
- Nature:
- Firm and clearly defined; represents required behaviors and standards in journalism.

Straightforward Rules: Unlike ethical principles, the code of conduct consists of explicit directives that must be followed.

Do Not Accept Bribes:
- Advocates integrity and honesty in journalistic practices.
Dress Professionally:
- Journalists are expected to present themselves appropriately in accordance with organizational standards, similar to the requirement for police officers to wear uniforms.
Do Not Plagiarize:
- Originality in reporting and respect for intellectual property is paramount.
Respect Deadlines:
- Adherence to timelines is critical for the timeliness and relevance of news dissemination.

Builds Public Trust:
- Ethical adherence fosters trust from the audience, who feel assured about the journalist's integrity in reporting.
Protects Credibility:
- Upholding ethical standards secures the credibility of both the journalist and their work.
Ensures Professionalism:
- Compliance with the codes enhances the professional image of journalists in society.
Prevents Legal Problems:
- Following established codes minimizes the risk of legal issues, such as defamation.
Promotes Accountability:
- Journalists are held responsible for their actions, promoting a culture of responsibility and transparency in journalism.