Chapter 7

The transmission of a message from a sender to a receiver via a medium of transmission is known as ________.: communication

In addition to the four basic components of sender, receiver, medium, and message, ________ is the fifth essential component of communication.: feedback

The ________ is the initiator of communication.: sender

In order to be persuasive, the receivers ________.: must decode the messages the way the senders intended

________ are messages that companies transmit through their marketing departments, advertising or public relations agencies and spokespersons.: Impersonal communications

Which of the following is an example of a formal communications source?: a salesperson

The ________ of formal, interpersonal marketing communications is likely to be a targeted prospect or a customer.: receiver