Notes for: Cash Budgeting, Marketing Applications, TikTok Impact on ABM Students (S.Y. 2024-2025)

Cash Budgeting and Managing Personal Finance (ABM, JPI Muzon)

• Problem Statement
  • ABM students lack essential knowledge and skills in cash budgeting, leading to ineffective management of personal finances. This shortcoming causes financial challenges, anxiety, and doubt about economic prospects.
  • Research aim: examine the impact of cash budgeting on overseeing personal finance for ABM students at Japan Philippines Institute of Technology-Muzon Campus, during the academic year $S.Y.$ $2024-2025$.
• Problem Questions
  • 1) How do ABM students manage their personal finances?
  • 2) How does cash budgeting influence spending habits and saving behaviours among ABM students?
  • 3) What are the effects of cash budgeting on students' financial lifestyle?
• Review of Related Literature
  • FOREIGN LITERATURE
  • Budgeting is a daily part of life; resources vary by socioeconomic status; weekly allowances affect financial management.
  • Poor budgeting can affect academic performance (attendance, performance, school-related costs) due to inadequate allowances for transportation and food, affecting class contributions and timely reporting (Barreto et al., 2019).
  • Budgeting is essential for financial management; plans help avoid problems like excessive spending or debt; budgeting enables smart decisions (IMF emphasis; Singh et al., 2020; Khan Academy).
  • LOCAL LITERATURE
  • Budgeting strategies (e.g., envelope budgeting, 50/30/20) help encourage frugal spending; budgeting concepts inform prudent financial decisions.
  • A mixed-method study (ABM students, 2022-2023) found envelope and 50/30/20 budgeting useful for frugal spending patterns; combining strategies enhances financial management.
• Scope and Delimitation
  • Focus: ABM senior high school students at JPI Muzon Campus, $S.Y.$ $2024-2025$.
  • Aims to identify challenges in financial management and how cash budgeting supports informed long-term decisions.
  • Limited to this campus; does not cover broader economic factors like household income or parental support; aims to guide development of financial management skills via cash budgeting.

The Impact of Marketing Applications on the Purchasing Decision Making of Senior High School Students (Title 2)

• Problem Statement
  • Marketing applications (e.g., Shopee, Lazada) ease purchasing and influence ABM students’ buying decisions.
  • These platforms’ accessibility and legitimacy concerns necessitate examining their impact on purchasing decisions.
• Problem Questions
  • 1) What marketing applications are most commonly used by the students of JPI Muzon Campus?
  • 2) What factors make online shopping convenient?
  • 3) How do marketing applications such as Shopee and Lazada influence students’ preferences and purchasing behavior?
• Review of Related Literature
  • FOREIGN LITERATURE
  • Product reviews heavily influence purchasing decisions; ~60% of consumers browse reviews weekly; ~93% trust reviews to improve decision accuracy and reduce risk.
  • Negative reviews (emotional valence) can attract more cognitive attention than positive reviews; authenticity concerns and fake information handling are relevant.
  • LOCAL LITERATURE
  • Online shopping rose in the Philippines (Shopee dominant); drivers include trust, price, promotions, and convenience.
  • Generation Z and Millennials are particularly influenced; online shopping saves time and is perceived as affordable, though trust and legitimacy concerns persist.
• Scope and Delimitation
  • Narrow to ABM students at JPI Muzon Campus; examine reasons for online shopping, factors affecting product choices, and legitimacy perceptions.
  • Excludes other social media platforms and marketing channels beyond e-commerce.

The Impact of TikTok on the Product Choices of ABM Students (Title 3)

• Problem Statement
  • TikTok’s growing role in shaping consumer behavior lacks extensive study on its influence on ABM students’ product choices.
  • Aim: examine the extent to which TikTok affects students’ product choices.
• Problem Questions
  • 1) What types of TikTok promotions do students typically use in purchasing decisions (Reviews, Influencer, Demonstration)?
  • 2) How often do JPI students use TikTok when searching for products?
  • 3) What do JPI students prefer as a source of influence: TikTok or physical stores?
• Review of Related Literature
  • FOREIGN LITERATURE
  • TikTok influences purchasing decisions via short-form video content, TikTok Shop, live sales; influencers play a key role in shaping trends.
  • Research (Martini 2022) shows promotional content on TikTok increases purchase interest; Lim (2017) notes persuasive messaging by social media figures affects consumer behavior.
  • LOCAL LITERATURE
  • In the Philippines, TikTok impacts senior high students’ product choices via influencer marketing and short-form videos, increasing purchase intentions and potentially impulsive buying.
  • Influencer characteristics and marketing techniques affect decisions; over-promotion and hidden sponsorships deter trust; effective techniques include product use demonstrations and honest reviews.
• Scope and Delimitation
  • Focused on ABM students at JPI Muzon Campus; $S.Y.$ $2024-2025$.
  • Examines TikTok content effects on preferences and buying behavior; excludes other social media platforms and external factors (peer, family, traditional advertising).