IO Psychology

Industrial / Organizational Psychology - branch of psychology that applies the principles of psychology to the workplace; “the application of of psychological principles theory to the work settings”; relies extensively on research and stretches beyond the workplace; known as Applied Psychology

Industrial / Organizational Psychology - also known as Economic Psychology/Business Psychology/Employment Psychology 

Principles of Learning, Social Psychology, and Motivation & Emotion - 3 application of psychological principles in IO psychology

Principles of Learning - application of psychological principles in IO psychology; used to develop training programs and incentive plans

Principles of Social Psychology - application of psychological principles in IO psychology; used to form work groups and understand employee conflict 

Principles of Motivation and Emotion - application of psychological principles in IO psychology; used to motivate and satisfy employees 

Industrial Psychology - major division of I/O psychology; older branch and tends to take a management perspective of organizational efficiency through the appropriate use of human resources or people; analyse job to obtain a complete picture of what each employee does; conduct performance appraisal instruments to evaluate employee performance; includes: job analysis, training, selection, and performance measurement/appraisal 

Organizational Psychology -  major division of I/O psychology; concerned with understanding behavior and enhancing the well being of employees in the workplace; studies workplace organization as a whole; concerned with issues of leadership, job satisfaction, employee motivation, organizational communication, conflict management, organizational change, and group process within the organization; conducts surveys of employees attitudes to get ideas about what employees belief are an organization's strengths and weaknesses, makes recommendations

Walter Dill Scott - pioneering figure in I/O psychology; known for his contributions to personnel selection, advertising, and the application of psychology to business and organizations; developed the theory of advertising; arguing that consumers are easily influenced by emotional appeals and direct commands rather than rational decision-making

Theory of Advertising - developed by Walter Dill Scott;  argues that consumers are easily influenced by emotional appeals and direct commands rather than rational decision-making; it use the psychological principles in selling products