UX Research
Building a strong understanding of our users (who they are, what they need, etc.,)
Research Methods
Usability Testing
One of the most often used approaches in UX Research. We evaluate how easy it is to use an interface or product. These tests can be done on any piece of software, even on a prototype of any fidelity.
User Interviews
Used to gather qualitative information from participants. We sit down with a participant and ask them open-ended questions about their needs, goals, and motivations.
Goal: Learn about different types of users, the way they think, and gauge their outlook or impressions of specific items. (Qualitative)
Tips: Perform in user’s natural environment (Ethnographic interview). This makes them more comfortable, and you can observe conditions that might impact their experience. However, remote interviews help you reach a broader audience.
Card Sorting
Used to help determine categorization and hierarchy when determining information architecture. Two types: Open and Closed.
Open Card Sort: Ask participants to categorize elements that you need to organize into whatever groupings they think make sense and then label them.
Closed Card Sort: Give participants existing categories and ask them to place elements within those categories.
Eye Tracking
Used to learn how people are first engaging with the interface, what draws their attention, and how they process information. It gives you a more accurate understanding of what action users are taking without having to rely on their memory or ability to self-report.
Learn: Where users look, how long, and gaze patterns.
Limitation: Doesn’t tell you WHY.
Multivariate and A/B Testing
A method where you create several versions of something and compare which one best meets your goal.
Multivariate = change more than one variable
A/B Testing = change only one variable
Learn: Real-world performance of different options in a live product, site, or service