4 Ps

Class Overview

  • Duration: Only five classes left after this session.
  • Topics Scheduled:
    • Product pricing discussion
    • Second guest speaker
    • Global marketing and final video discussion

Class Logistics

  • Important Dates:
    • November 9: Submit final presentation for simulation.
    • December 9: Group final videos due.
    • December 10: Last day of classes with video presentations and discussions.
    • December 12: Final paper is due.

Assignments and Expectations

  • Simulation Presentation:

    • Preparation: Save every round’s decision and compile slides; finalize with key recommendations.
    • Goal: Complete quickly, estimated time for last slide is five minutes to enhance recommendation before submission.

  • Outline and Final Paper:

    • Outline Goals:
    • Start early to avoid peak stress.
    • Aim for constructive feedback; submit in any format (e.g., bullet points).
    • Final Paper Deadlines: 12th December.
    • Connection with Outline: Emphasis on the outline’s role in preparing for the final paper.

Video Project Guidelines

  • Final Video Assignments:
    • Theme: Creative videos for selected companies related to a holiday campaign (e.g., Christmas, TikTok video, Super Bowl commercial).
    • Creative Freedom: Approach should be humorous and imaginative; enjoy the project without stress about quality.
    • Comparison Focus: Assess AI capabilities in video production versus human creativity.